Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?
Install with the open skills CLI (global, non-interactive — available in every Claude Code session):
npx skills add phuryn/pm-skills --skill "competitive-battlecard" -g -a claude-code -yOr manually — copy the SKILL.md below into:
~/.claude/skills/competitive-battlecard/SKILL.md---
name: competitive-battlecard
description: "Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'"
---
## Competitive Battlecard
Create a concise, sales-ready battlecard for use against a specific competitor.
### Context
You are creating a competitive battlecard for **$ARGUMENTS**.
Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
### Instructions
1. **Research the competitor** (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)
2. **Create the battlecard** with these sections:
### Company Overview
- Founded, HQ, funding/revenue (if public)
- Target market and ICP
- Positioning in one sentence
### Quick Comparison
| Capability | Us | Them | Winner |
|---|---|---|---|
| [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] |
| [Feature area 2] | ... | ... | ... |
| Pricing | ... | ... | ... |
| Support | ... | ... | ... |
### Where We Win
- [Advantage 1]: [Proof point or customer quote]
- [Advantage 2]: [Specific capability they lack]
- [Advantage 3]: [Better approach with reasoning]
### Where They Win
- [Their strength 1]: [Our counter-positioning]
- [Their strength 2]: [How we mitigate this gap]
### Common Objections & Responses
| Prospect Says | Respond With |
|---|---|
| "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" |
| "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" |
| "They're more established" | "[Our advantages: speed, innovation, focus, support]" |
### Landmines to Plant
Questions to ask the prospect that highlight competitor weaknesses:
- "How important is [area where we excel] to your team?"
- "Have you evaluated [specific capability they lack]?"
### Win/Loss Patterns
- We tend to win when: [pattern]
- We tend to lose when: [pattern]
- Key differentiator in competitive deals: [what tips the scale]
3. **Keep it scannable**: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
Save as markdown. Format for easy printing or sharing in Notion/Confluence.
---
### Further Reading
- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
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