International market expansion strategy. Market selection, entry modes, localization, regulatory compliance, and go-to-market by region. Use when expanding to new countries, evaluating international markets, planning localization, or building regional teams.
Install with the open skills CLI (global, non-interactive — available in every Claude Code session):
npx skills add alirezarezvani/claude-skills --skill "intl-expansion" -g -a claude-code -yOr manually — clone and copy the skill directory (SKILL.md + companion files):
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills && cp -r /tmp/claude-skills/c-level-advisor/skills/intl-expansion ~/.claude/skills/intl-expansion-alirezarezvani-2This skill is a directory: SKILL.md is the entry point; the files below ship with it.
---
name: "intl-expansion"
description: "International market expansion strategy. Market selection, entry modes, localization, regulatory compliance, and go-to-market by region. Use when expanding to new countries, evaluating international markets, planning localization, or building regional teams."
license: MIT
metadata:
version: 1.0.0
author: Alireza Rezvani
category: c-level
domain: international-strategy
updated: 2026-03-05
---
# International Expansion
Frameworks for expanding into new markets: selection, entry, localization, and execution.
## Keywords
international expansion, market entry, localization, go-to-market, GTM, regional strategy, international markets, market selection, cross-border, global expansion
## Quick Start
**Decision sequence:** Market selection → Entry mode → Regulatory assessment → Localization plan → GTM strategy → Team structure → Launch.
## Market Selection Framework
### Scoring Matrix
| Factor | Weight | How to Assess |
|--------|--------|---------------|
| Market size (addressable) | 25% | TAM in target segment, willingness to pay |
| Competitive intensity | 20% | Incumbent strength, market gaps |
| Regulatory complexity | 20% | Barriers to entry, compliance cost, timeline |
| Cultural distance | 15% | Language, business practices, buying behavior |
| Existing traction | 10% | Inbound demand, existing customers, partnerships |
| Operational complexity | 10% | Time zones, infrastructure, payment systems |
### Entry Modes
| Mode | Investment | Control | Risk | Best For |
|------|-----------|---------|------|----------|
| **Export** (sell remotely) | Low | Low | Low | Testing demand |
| **Partnership** (reseller/distributor) | Medium | Medium | Medium | Markets with strong local requirements |
| **Local team** (hire in-market) | High | High | High | Strategic markets with proven demand |
| **Entity** (full subsidiary) | Very high | Full | High | Major markets, regulatory requirement |
| **Acquisition** | Highest | Full | Highest | Fast market entry with existing base |
**Default path:** Export → Partnership → Local team → Entity (graduate as revenue justifies).
## Localization Checklist
### Product
- [ ] Language (UI, documentation, support content)
- [ ] Currency and pricing (local pricing, not just conversion)
- [ ] Payment methods (varies wildly by market)
- [ ] Date/time/number formats
- [ ] Legal requirements (data residency, privacy)
- [ ] Cultural adaptation (not just translation)
### Go-to-Market
- [ ] Messaging adaptation (what resonates locally)
- [ ] Channel strategy (channels differ by market)
- [ ] Local case studies and social proof
- [ ] Local partnerships and integrations
- [ ] Event/conference presence
- [ ] Local SEO and content
### Operations
- [ ] Legal entity (if required)
- [ ] Tax compliance
- [ ] Employment law (if hiring locally)
- [ ] Customer support (hours, language)
- [ ] Banking and payments
## Key Questions
- "Is there pull from the market, or are we pushing?"
- "What's the cost of entry vs the 3-year revenue opportunity?"
- "Can we serve this market from HQ, or do we need boots on the ground?"
- "What's the regulatory timeline? Can we launch before the paperwork is done?"
- "Who's winning in this market and what would it take to displace them?"
## Common Mistakes
| Mistake | Why It Happens | Prevention |
|---------|---------------|------------|
| Entering too many markets at once | FOMO, board pressure | Max 1-2 new markets per year |
| Copy-paste GTM from home market | Assuming buyers are the same | Research local buying behavior |
| Underestimating regulatory cost | "We'll figure it out" | Regulatory assessment BEFORE committing |
| Hiring too early | Optimism | Prove demand before hiring local team |
| Wrong pricing (just converting) | Laziness | Research willingness to pay locally |
## Integration with C-Suite Roles
| Role | Contribution |
|------|-------------|
| CEO | Market selection, strategic commitment |
| CFO | Investment sizing, ROI modeling, entity structure |
| CRO | Revenue targets, sales model adaptation |
| CMO | Positioning, channel strategy, local brand |
| CPO | Localization roadmap, feature priorities |
| CTO | Infrastructure, data residency, scaling |
| CHRO | Local hiring, employment law, comp |
| COO | Operations setup, process adaptation |
## Resources
- `references/market-entry-playbook.md` — detailed entry playbook by market type
- `references/regional-guide.md` — specific considerations for key regions (EU, US, APAC, LATAM)
You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.
Use when you have a written implementation plan to execute in a separate session with review checkpoints
Use when executing implementation plans with independent tasks in the current session