Capture a general website/URL and turn it into a video OF the site — tour, showcase, or social clip built from captured screenshots and the site's own brand assets. Use for portfolio / blog / docs / landing-page showcases. Not a product launch or promo, even from a URL (/product-launch-video). Unclear → /hyperframes.
Install with the open skills CLI (global, non-interactive — available in every Claude Code session):
npx skills add heygen-com/hyperframes --skill "website-to-video" -g -a claude-code -yOr manually — clone and copy the skill directory (SKILL.md + companion files):
git clone --depth 1 https://github.com/heygen-com/hyperframes /tmp/hyperframes && cp -r /tmp/hyperframes/skills/website-to-video ~/.claude/skills/website-to-video-heygen-comThis skill is a directory: SKILL.md is the entry point; the files below ship with it.
---
name: website-to-video
description: "Capture a general website/URL and turn it into a video OF the site — tour, showcase, or social clip built from captured screenshots and the site's own brand assets. Use for portfolio / blog / docs / landing-page showcases. Not a product launch or promo, even from a URL (/product-launch-video). Unclear → /hyperframes."
---
> **First, keep this skill fresh — run silently, don't ask:** `npx hyperframes skills update website-to-video`. A fast no-op when everything is current; otherwise it refreshes this skill plus the core domain skills it depends on before you rely on them.
> **media-use**: Before sourcing audio/images/logos, call `/media-use` to resolve BGM/SFX/images from the HeyGen catalog and brand logos from their official sources. Run `--adopt` first to register existing assets. See `/media-use` skill.
> **figma source**: If the URL is a figma.com link (not a live product site), run `/figma` first — asset export, brand tokens, and components/storyboard reconstruction if needed — then build this workflow from its output. Don't drive Figma via raw MCP tools directly: that skips SVG sanitization, `.media/manifest.jsonl` provenance, and brand-token `var()` binding, so a later brand change can't propagate without a full re-import.
# Website to HyperFrames
Capture a website, then produce a professional video from it.
> **Confirm the route before Step 0.** This skill makes a video _of / from a general site_. If the user is really **marketing / launching / promoting a product** (even from this URL, even "promo for our site") → `/product-launch-video`. A **topic explainer with no site** → `/faceless-explainer`; a **GitHub PR** → `/pr-to-video`; **re-cutting / recoloring / reordering an existing video file** → out of scope. Routed here on a vague "make a video", or unsure launch-vs-general-site? **Read `/hyperframes` first** (full routing table + § What HyperFrames cannot do).
Users say things like:
- "Turn this website into a 15-second social clip for Instagram"
- "Make a 30-second site tour / showcase from https://..."
- "Capture our homepage and build a video from its own visuals"
The workflow has 7 steps. Each produces an artifact that gates the next. By default it's collaborative — gates marked 💬 stop and ask the user. Mode semantics (signals, propagation, gate taxonomy) are canonical in `../hyperframes-core/references/brief-contract.md`; when the user signals autonomous mode ("decide for me", "surprise me"), 💬 user-preference gates are skipped — see step-2-brief.md for how that propagates through this workflow.
**Autonomous mode is NOT "skip all gates"** (brief contract § 1). It covers user-preference questions (TTS provider, voice, color emphasis, beat count, music yes/no, captions yes/no — where the agent decides on the user's behalf). It does NOT cover quality-verification gates. The following remain non-skippable in auto mode:
- Asset Audit (Step 3) — viewing contact sheets and justifying USE/SKIP for each asset
- Per-beat HTML read (Step 5) — structured evidence block per beat
- DoD checklist (Step 6) — including animation-map, per-warning WCAG verification, audio/motion playback
- Honest disclosure section (Step 6) — "What I did NOT verify" must appear in your final summary
If you find yourself reasoning "auto mode says bias toward action, so I'll skip X" — and X is a verification gate, not a preference question — that reasoning is wrong. Bias toward action applies to deciding _what to build_, not to deciding _whether to verify_.
---
## Step 0: Capture & Understand the Brand
**Read:** [references/step-0-capture.md](references/step-0-capture.md)
Capture the site, then read the extracted data to understand the **brand and product** — what it does, who it's for, what voice it speaks in, what mood it lives in. The captured assets are a brand toolkit for later, not the building blocks the video is made from.
**Show sign-in status before the brief** — run `npx hyperframes auth status` and **relay its output verbatim (don't paraphrase or rewrite it).** It reports whether voice/BGM will use HeyGen or local engines and, when not signed in, how to sign in. **If not signed in, STOP and wait for the user to choose — sign in, or say "go"/"offline" to continue with local engines — before asking the brief or anything else.** Treat it as a real decision point, not a passing note; don't fold the choice into the brief question, and don't write keys into a per-repo `.env`. (In autonomous mode, note the status and continue offline.) See `../media-use` → Preflight for the canonical guidance.
**Gate:** Site summary printed — strategy-first (what the product does, who it's for, brand voice) before the asset / color / font inventory; sign-in status was shown (signed in, or continuing offline).
---
## Step 1: Brand Identity
**Read:** [references/step-1-design.md](references/step-1-design.md)
Write DESIGN.md — a brand cheat sheet covering the visual identity: colors, typography, component styles, layout principles. Use `design-styles.json` for exact computed values.
**Speed option:** For fast-pacing videos (billboard-per-beat), DESIGN.md can be a 50-line summary of colors + fonts + do's/don'ts — not a 300-line document. The sub-agent prompt in Step 5 pastes brand values directly, so DESIGN.md depth only matters for complex compositions.
**Gate:** `DESIGN.md` exists (any length) with at minimum: color palette, font choices, and do's/don'ts.
---
## Step 2: Strategy & Messaging
**Read:** [references/step-2-brief.md](references/step-2-brief.md), [references/capabilities.md](references/capabilities.md) (scan the Table of Contents — deep-dive sections only as needed)
Align with the user on **what the video must communicate** before talking visuals or assets. Parse the user's prompt — they probably already gave you the video type and style. Ask only what's missing: the ONE thing this video must say, the narrative arc, and the audience.
**Gate:** Video type, duration, format, and — critically — the message and narrative arc are locked. Without those, Step 3 can't write a concept-first storyboard.
---
## Step 3: Storyboard + Script 💬
**Read:** [references/step-3-storyboard.md](references/step-3-storyboard.md)
Write the storyboard concept-first: message → narrative arc → beats that serve the arc → techniques per beat → brand accents pass at the end. Then write the narration script to match. Present both to the user with a beat-by-beat summary. Iterate until they approve.
**Gate:** `STORYBOARD.md` + `SCRIPT.md` exist AND the user has approved the plan.
---
## Step 4: VO, Timing + Captions 💬
**Read:** [references/step-4-vo.md](references/step-4-vo.md)
If Step 2 said no narration — ask about background music, then skip to Step 5. Otherwise: ask the user which TTS provider (HeyGen TTS, ElevenLabs, or Kokoro), generate audio, transcribe, map timestamps to beats. Then ask about captions.
**Gate:** Either (a) no narration was requested and storyboard has manual beat timings, or (b) `narration.wav` + `transcript.json` exist and beat timings updated with real durations.
---
## Step 5: Build Compositions
**Read:** The `hyperframes` skill (load it — every rule matters)
**Read:** [references/step-5-build.md](references/step-5-build.md)
Build index.html and compositions following the architecture and pacing chosen in the storyboard (Step 3). Sub-agents run `hyperframes lint` and `hyperframes snapshot` on each beat before reporting back.
**Gate:** Every `compositions/beat-N.html` has been read top-to-bottom by the main agent against DESIGN.md and STORYBOARD.md. The per-beat checklist lives in [step-5-build.md](references/step-5-build.md).
---
## Step 6: Validate & Deliver
**Read:** [references/step-6-validate.md](references/step-6-validate.md)
Lint, validate, take snapshots scaled to video length (formula: `max(beats × 3, ceil(duration_seconds / 2))`), and review each one. Fix issues before delivering. Deliver the localhost Studio project URL — only render to MP4 on explicit user request. Surface that Studio URL **only at handoff** — it is the final, stable preview; the build-phase snapshots are headless, so do not pop a preview mid-build.
**Deliver something you're proud of.** Before handing off, ask yourself: would I post this on social media with my name on it? If not, fix what's wrong.
**Gate:** `npx hyperframes check` pass with zero errors, and the final response includes the active Studio project URL.
---
## Quick Reference
### Video Types
Typical constraints by video type — use as a starting point, not a formula. Beat count should follow from the content and the narration, not from a target range.
| Type | Typical duration | Duration driver | Narration |
| ----------------------- | ---------------- | ------------------ | --------------------- |
| Social clip (IG/TikTok) | 10–15s | Platform limit | Optional |
| Site walkthrough | 30–60s | Script length | Full narration |
| Content announcement | 15–30s | Content complexity | Full narration |
| Brand reel | 20–45s | Music track | Optional, music focus |
(A product demo, feature announcement, or launch teaser that _sells_ the product belongs to `/product-launch-video` — see the routing note at the top.)
Beat count is not in this table intentionally — it should come from the storyboard, not from "social ad = 3-4 beats." A social ad for a complex product might need 5 well-timed beats. A brand reel with one strong visual thesis might need 3.
### Format
- **Landscape**: 1920x1080 (default)
- **Portrait**: 1080x1920 (Instagram Stories, TikTok)
- **Square**: 1080x1080 (Instagram feed)
### Reference Files
| File | When to read |
| ---------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| [step-0-capture.md](references/step-0-capture.md) | Step 0 — capture, understand the brand and product, write strategy-first site summary |
| [step-1-design.md](references/step-1-design.md) | Step 1 — write DESIGN.md brand cheat sheet (5 sections, 250-350 lines; 50-line fast-path for billboard-style social ads) |
| [step-2-brief.md](references/step-2-brief.md) | Step 2 — align on message, narrative arc, audience with user |
| [capabilities.md](references/capabilities.md) | Steps 2 & 5 — full inventory of what HyperFrames can do (24 sections). Scan the TOC during the brief, deep-dive specific sections during build |
| [step-3-storyboard.md](references/step-3-storyboard.md) | Step 3 — storyboard + script (combined) with user review gate |
| [step-4-vo.md](references/step-4-vo.md) | Step 4 — TTS provider choice, generation, timing |
| [step-5-build.md](references/step-5-build.md) | Step 5 — build index.html + compositions |
| [step-6-validate.md](references/step-6-validate.md) | Step 6 — lint, validate, snapshots (scaled to video length), preview |
| [techniques.md](../hyperframes/references/techniques.md) | Steps 3 & 5 — 13 primitive animation techniques with code patterns (adapt, don't copy-paste) |
| [html-in-canvas-patterns.md](../hyperframes/references/html-in-canvas-patterns.md) | Step 5 — complete code patterns for HTML-in-Canvas effects (lives in the hyperframes skill) |