Bordermath
Visa route planner that sequences multi-country trips around legal stay limits for digital nomads.
proceed
I
Scorecard
The headline numbers. Overall viability score, pipeline stage, and whether this idea passed or failed each gate criterion.
Overall Score
68of 100
park
Criteria Breakdown
Problem Severity
11/15
Buyer & Budget Clarity
8/15
Existing Spend (Workaround Gravity)
7/15
Competitive Landscape
10/12
Search Demand
10/12
Distribution Feasibility
11/12
TTFV (Time To First Value)
7/10
Timing & Momentum
4/9
Total
68 / 100
01 — What We're Validating
What We're Validating
02 — Gate Evaluation
Gate Evaluation
✕
Buyers already paying for something similar?FAIL
Multiple competitors charge money: Schengen Simple ($8-10/yr), NomadGate Pro ($30/yr), Flamingo (tiered paid plans), TripIt Pro ($49/yr), Nomads.com ($300 lifetime). Buyers exist.
✕
Purchase-intent signals visible?FAIL
CPC exists across purchase-intent keywords: 'visa tracker app' ($2.10), 'tax residency tracker' ($2.80), 'ai travel planner' ($2.20). 42% of keywords have purchase intent. No ads detected but CPC > 0 on all relevant terms.
✕
Clear entry use-case?FAIL
Schengen 90/180 compliance tracking + route optimization is a specific, narrow wedge. User enters travel dates and destinations → gets compliance status and optimized route suggestions.
✕
Clear monetization step?FAIL
Freemium model with $15/mo Premium and $50/mo Pro tiers. Market comparables exist at lower price points ($8-50/yr), providing anchoring — though at lower levels than proposed.
II
Understanding the Job
Before looking at competitors or keywords, we decompose the underlying job your customers are trying to get done.
03 — Task Decomposition
Task Decomposition
Primary Goal: Maintain legal immigration status while maximizing time and freedom across multiple countries — enabling the digital nomad lifestyle without bureaucratic risk
1
Track visa compliance across multiple zones
Monitor remaining days in each visa zone (Schengen 90/180, individual country limits, tax residency thresholds) to avoid violations. Currently done via spreadsheets, calendar reminders, and mental math. Competitors (Flamingo, NomadTracker, Schengen Simple) serve this task but are mostly Schengen-only or iOS-only. [Source: competition-analysis.md]
Count days spent in each country/zone in rolling windows → Track multiple overlapping visa rules simultaneously → Calculate remaining legal stay for each destination → Receive alerts before approaching visa limits → Manage Schengen 90/180 rolling window calculations
2
Plan optimal travel routes within visa constraints
Sequence multi-country itineraries to stay legal, minimize cost, and maximize time in preferred destinations. Currently done by manual research across embassy websites, blog posts, and nomad forums. NO existing competitor offers AI-driven route optimization — this is the unoccupied wedge. [Source: competition-analysis.md, Patterns Observed]
Determine legal entry sequence across countries → Optimize route for visa timing (when to enter/exit each zone) → Balance desired destinations against legal constraints → Plan buffer days for visa renewals or zone exits → Factor in visa processing times and appointment availability
3
Stay current on visa regulation changes
Monitor policy changes (ETIAS launching, new nomad visas, rule modifications) that affect planned itineraries. Currently done by following nomad blogs, Facebook groups, Reddit, and embassy websites. Visalist.io (63.5K visits/mo) and Sherpa (1.3M visits/mo) serve the lookup portion but don't connect changes to personal compliance impact. [Source: traffic-analysis.md]
Track regulatory changes for relevant countries → Assess impact of changes on current travel plans → Update itineraries when rules change mid-trip → Verify requirements before border crossings
4
Manage multi-passport travel optimization
For dual/multi-passport holders: determine which passport to present at each border to maximize legal stay options. Currently done via forum advice and personal experience. Only Nomad App and HelloSchengen mention multi-passport support; most competitors ignore this. [Source: competition-analysis.md]
Determine optimal passport for each border crossing → Track different visa entitlements per passport → Manage conflicting visa rules between passports → Document passport usage for consistency
5
Optimize travel budget within visa constraints
Minimize visa fees, travel costs, and living expenses while meeting compliance requirements. This is a secondary task that connects to the primary compliance goal. Currently done via separate budgeting tools and cost-of-living databases (Nomads.com at 134K visits/mo). [Source: competition-analysis.md]
Compare visa fee costs across route alternatives → Factor in flight costs for different route sequences → Estimate living costs at each destination → Identify visa-free alternatives to reduce costs
04 — Friction Points & Critical Sequence
Friction Points & Critical Sequence
Manual day-counting across rolling windows is error-prone and cognitively taxing
Forced by: The Schengen 90/180 rule uses a ROLLING window, not fixed calendar periods — every day the calculation changes. Spreadsheets can't easily model this.
Impact: One miscalculation can result in overstay: fines of $500-$5,000+, entry bans, or deportation. [Source: idea.md, Current Solution]. Multiple competitors exist specifically to solve this (Schengen Simple, Ninety180, visa-calculator.com at 63K visits/mo), confirming the friction is real. [Source: competition-analysis.md, traffic-analysis.md]
Visa rules are fragmented across 195+ embassy websites with no single source of truth
Forced by: Each country publishes rules in different formats, languages, and update frequencies. No standardized API exists for visa requirements.
Impact: 5-15 hours per trip planning cycle spent on research. [Source: idea.md]. Sherpa processes 55 policy changes per hour across sources. [Source: WebSearch]. Visalist.io built a 63.5K/mo traffic business just aggregating static lookup data. [Source: traffic-analysis.md]
No tool connects compliance tracking to forward-looking route planning
Forced by: Existing tools are either backward-looking trackers (Flamingo, NomadTracker) or static lookup databases (Visalist, Sherpa). None combine 'where have I been' with 'where should I go next to stay legal.'
Impact: Users must mentally integrate data from multiple tools to make routing decisions. This is the core competitive gap Bordermath targets. Zero competitors verified to offer AI route optimization. [Source: competition-analysis.md, Patterns Observed]
Multi-zone compliance requires tracking overlapping rule systems simultaneously
Forced by: A nomad in Europe must track Schengen 90/180 AND individual country limits AND potential tax residency thresholds (183-day rule) AND ETIAS requirements — all with different windows and triggers.
Impact: Most competitors are Schengen-only (Schengen Simple, HelloSchengen, Ninety180). Only Flamingo and NomadTracker attempt multi-zone, but without route optimization. [Source: competition-analysis.md]
Policy changes mid-trip require reactive replanning with no automated alerts
Forced by: Visa rules change frequently (Sherpa tracks 55 changes/hour). A nomad mid-trip learning about a rule change must manually research impact and replan.
Impact: High anxiety and missed opportunities. No direct competitor offers real-time policy change alerts connected to personal itinerary impact.
| Friction Point | Forced By | Impact |
|---|---|---|
| Manual day-counting across rolling windows is error-prone and cognitively taxing | The Schengen 90/180 rule uses a ROLLING window, not fixed calendar periods — every day the calculation changes. Spreadsheets can't easily model this. | One miscalculation can result in overstay: fines of $500-$5,000+, entry bans, or deportation. [Source: idea.md, Current Solution]. Multiple competitors exist specifically to solve this (Schengen Simple, Ninety180, visa-calculator.com at 63K visits/mo), confirming the friction is real. [Source: competition-analysis.md, traffic-analysis.md] |
| Visa rules are fragmented across 195+ embassy websites with no single source of truth | Each country publishes rules in different formats, languages, and update frequencies. No standardized API exists for visa requirements. | 5-15 hours per trip planning cycle spent on research. [Source: idea.md]. Sherpa processes 55 policy changes per hour across sources. [Source: WebSearch]. Visalist.io built a 63.5K/mo traffic business just aggregating static lookup data. [Source: traffic-analysis.md] |
| No tool connects compliance tracking to forward-looking route planning | Existing tools are either backward-looking trackers (Flamingo, NomadTracker) or static lookup databases (Visalist, Sherpa). None combine 'where have I been' with 'where should I go next to stay legal.' | Users must mentally integrate data from multiple tools to make routing decisions. This is the core competitive gap Bordermath targets. Zero competitors verified to offer AI route optimization. [Source: competition-analysis.md, Patterns Observed] |
| Multi-zone compliance requires tracking overlapping rule systems simultaneously | A nomad in Europe must track Schengen 90/180 AND individual country limits AND potential tax residency thresholds (183-day rule) AND ETIAS requirements — all with different windows and triggers. | Most competitors are Schengen-only (Schengen Simple, HelloSchengen, Ninety180). Only Flamingo and NomadTracker attempt multi-zone, but without route optimization. [Source: competition-analysis.md] |
| Policy changes mid-trip require reactive replanning with no automated alerts | Visa rules change frequently (Sherpa tracks 55 changes/hour). A nomad mid-trip learning about a rule change must manually research impact and replan. | High anxiety and missed opportunities. No direct competitor offers real-time policy change alerts connected to personal itinerary impact. |
⚙
Critical Sequence
Research visa rules for target countries → Calculate remaining days in each zone/country → Sequence destinations to maximize legal stay → Book travel within the legal window → Track actual days upon arrival → Receive alerts before approaching limits → Replan when rules change or plans shift
Most fragile: Sequence destinations to maximize legal stay — This step requires integrating ALL previous data (rules, days remaining, zone overlaps) into an optimized route. It's the hardest step to do manually and the most consequential if done wrong — a bad sequence can make the entire remaining itinerary illegal. No existing tool automates this step, which is why it's the proposed wedge. However, it's also the hardest to build technically (rules engine + optimization + data freshness), creating TTFV risk.
Most fragile: Sequence destinations to maximize legal stay — This step requires integrating ALL previous data (rules, days remaining, zone overlaps) into an optimized route. It's the hardest step to do manually and the most consequential if done wrong — a bad sequence can make the entire remaining itinerary illegal. No existing tool automates this step, which is why it's the proposed wedge. However, it's also the hardest to build technically (rules engine + optimization + data freshness), creating TTFV risk.
III
Who's Already Here
Every player in this space: direct competitors, substitutes, and adjacent tools that could pivot into your territory.
05 — Market Intelligence
Market Intelligence
8
Direct competitors
4
Substitutes
5
Adjacencies
Patterns
- Route optimization gap: No verified direct competitor combines multi-zone visa compliance (Schengen + SE Asia + LatAm) with AI-driven route sequencing — the core Bordermath wedge is unclaimed.
- Tracking vs planning split: Existing apps (NomadTracker.io, Flamingo, The Nomad Tracker) track past and current compliance but do not answer 'where should I go next to stay legal.' Planning is left to the user.
- iOS-first dominance: Most dedicated compliance trackers are iOS-only (Flamingo, The Nomad Tracker, Nomad App). Android is underserved for multi-zone compliance tools.
- Low price ceiling: Schengen-only apps price at $8–$10/yr one-time or annual. No product has established a $15/mo recurring subscription in this category. Bordermath's proposed pricing is well above current market norms — requires strong value demonstration.
- Schengen-only fragmentation: The majority of dedicated apps focus exclusively on the 90/180 Schengen rule. Digital nomads crossing into non-EU zones (SE Asia 30/60-day limits, LatAm tourist visa stacking) have no specialized tool.
- Audience mismatch in high-traffic tools: Visalist.io (63K/mo) captures visa lookup demand but its traffic skews heavily toward developing-market users doing simple country lookups — not the compliance-focused nomad ICP Bordermath targets.
- No multi-passport + route optimization in one: Some apps support multi-passport (Nomad App, HelloSchengen premium), but none combine it with route optimization.
Gaps
- Pricing UNKNOWN for: The Nomad Tracker Pro, Flamingo all tiers, Nomad App, HelloSchengen premium, Ninety180 exact amount, Visa Track
- Demand proxy UNKNOWN for: The Nomad Tracker, Nomad App, HelloSchengen, Ninety180, Visa Track, Citizen Remote
- Android availability UNKNOWN for: Flamingo (says in development), HelloSchengen, NomadTracker.io
- Visalist.io current pricing blocked (403) — need manual verification
- SimilarWeb returned no data for nomadtracker.io and nomadapp.io — these products may be very new or app-only with minimal web presence
- Nomads.com current pricing unconfirmed — lifetime deal may have changed from the $299.98 found in secondary sources
visalist.io
63,518 /mo
schengensimple.com
3,141 /mo
flamingotracker.com
207 /mo
nomadtracker.io
— /mo
nomadapp.io
— /mo
06 — Competitor Details
Competitor Details
Pricing: Freemium; premium tier exists (price UNKNOWN)
Platform: Web
Core Task: Visa + tax residency day tracking across 196 countries, AI visa checks
Demand: 1,250 ratings 4.9/5
Pricing: Free core; Pro plan price UNKNOWN
Platform: iOS only
Core Task: GPS auto-tracking, Schengen 90/180, 183-day fiscal rule, AI Fiscal Oracle assistant
Demand: UNKNOWN
Pricing: 3 tiers: Settler / Resident / Globetrotter; prices UNKNOWN
Platform: iOS only
Core Task: Auto movement recording, tax residency, Schengen calculator, shareable compliance reports
Demand: App Store listed ; 207 visits/mo web (SimilarWeb) — effectively app-only traffic
Pricing: UNKNOWN
Platform: iOS
Core Task: GPS border tracking, visa expiry alerts, AI travel assistant, 195-country database, multi-passport
Demand: UNKNOWN; SimilarWeb returned no data
Pricing: Annual subscription ~$7.99–$9.99/yr (IAP range)
Platform: iOS + Android ; web "coming"
Core Task: Schengen 90/180 calculator, trip planning calendar, passport control mode
Demand: 282 ratings 4.8/5 (App Store) ; 3,141 visits/mo web (growing: 1,529 → 3,141)
Pricing: Free basic; premium pricing UNKNOWN
Platform: Web
Core Task: Schengen 90/180 calc, live dashboard, visual calendar, multi-passport, compliance certificates
Demand: UNKNOWN
Pricing: One-time purchase (no subscription, no ads)
Platform: iOS + Android
Core Task: Schengen 90/180 calculator, cloud sync, smart calendar
Demand: UNKNOWN
Pricing: UNKNOWN
Platform: iOS
Core Task: Country/stay/compliance tracking, visa rule calculations
Demand: UNKNOWN
Pricing: Free; paid filters/community/visa advice (monthly/annual/lifetime)
Platform: Web only
Core Task: Static visa requirement lookup, nomad visa database, flight/hotel/insurance booking
Demand: 63,518 visits/mo ; ~$5K/mo revenue (Indie Hackers, 2019)
Pricing: $299.98 one-time lifetime
Platform: Web
Core Task: City comparison, cost of living, remote work community; some visa data
Demand: 134.2K visits/mo (SimilarWeb via competitor snippet)
Pricing: Free basic; Pro $49/yr
Platform: iOS + Android + Web
Core Task: Trip itinerary aggregation from email, flight alerts
Demand: High (mainstream travel app)
Pricing: Free; Pro $39.99/yr
Platform: iOS + Android + Web
Core Task: Collaborative trip planning, route optimizer, budget tracking
Demand: High (mainstream travel app)
Pricing: Free
Platform: Any
Core Task: Manual day counting, copy-paste visa rules
Demand: Dominant current behavior per problem statement
Pricing: Free; $99/yr premium
Platform: Web + App
Core Task: Nomad visa guidance, housing, community, visa application support
Demand: UNKNOWN
Pricing: Per-application fee (varies)
Platform: Web
Core Task: Visa application facilitation for 180+ countries
Demand: High (established service)
Pricing: From ~$45/mo insurance
Platform: Web + App
Core Task: Nomad travel insurance; Nomad Citizen tier adds visa application assistance
Demand: High (established nomad brand)
Pricing: Free (content)
Platform: Web
Core Task: Visa/residency guides, nomad tool directory
Demand: UNKNOWN
Pricing: Free
Platform: Web
Core Task: Official Schengen day calculator
Demand: UNKNOWN
| Competitor | Pricing | Platform | Core Task | Demand Proxy |
|---|---|---|---|---|
| NomadTracker.io | Freemium; premium tier exists (price UNKNOWN) | Web | Visa + tax residency day tracking across 196 countries, AI visa checks | 1,250 ratings 4.9/5 |
| The Nomad Tracker | Free core; Pro plan price UNKNOWN | iOS only | GPS auto-tracking, Schengen 90/180, 183-day fiscal rule, AI Fiscal Oracle assistant | UNKNOWN |
| Flamingo Compliance | 3 tiers: Settler / Resident / Globetrotter; prices UNKNOWN | iOS only | Auto movement recording, tax residency, Schengen calculator, shareable compliance reports | App Store listed ; 207 visits/mo web (SimilarWeb) — effectively app-only traffic |
| Nomad App | UNKNOWN | iOS | GPS border tracking, visa expiry alerts, AI travel assistant, 195-country database, multi-passport | UNKNOWN; SimilarWeb returned no data |
| Schengen Simple | Annual subscription ~$7.99–$9.99/yr (IAP range) | iOS + Android ; web "coming" | Schengen 90/180 calculator, trip planning calendar, passport control mode | 282 ratings 4.8/5 (App Store) ; 3,141 visits/mo web (growing: 1,529 → 3,141) |
| HelloSchengen | Free basic; premium pricing UNKNOWN | Web | Schengen 90/180 calc, live dashboard, visual calendar, multi-passport, compliance certificates | UNKNOWN |
| Ninety180 | One-time purchase (no subscription, no ads) | iOS + Android | Schengen 90/180 calculator, cloud sync, smart calendar | UNKNOWN |
| Visa Track | UNKNOWN | iOS | Country/stay/compliance tracking, visa rule calculations | UNKNOWN |
| Visalist.io | Free; paid filters/community/visa advice (monthly/annual/lifetime) | Web only | Static visa requirement lookup, nomad visa database, flight/hotel/insurance booking | 63,518 visits/mo ; ~$5K/mo revenue (Indie Hackers, 2019) |
| Nomads.com (ex-Nomad List) | $299.98 one-time lifetime | Web | City comparison, cost of living, remote work community; some visa data | 134.2K visits/mo (SimilarWeb via competitor snippet) |
| TripIt Pro | Free basic; Pro $49/yr | iOS + Android + Web | Trip itinerary aggregation from email, flight alerts | High (mainstream travel app) |
| Wanderlog | Free; Pro $39.99/yr | iOS + Android + Web | Collaborative trip planning, route optimizer, budget tracking | High (mainstream travel app) |
| Spreadsheet / Manual (Google Sheets, Notion) | Free | Any | Manual day counting, copy-paste visa rules | Dominant current behavior per problem statement |
| Citizen Remote | Free; $99/yr premium | Web + App | Nomad visa guidance, housing, community, visa application support | UNKNOWN |
| iVisa | Per-application fee (varies) | Web | Visa application facilitation for 180+ countries | High (established service) |
| SafetyWing | From ~$45/mo insurance | Web + App | Nomad travel insurance; Nomad Citizen tier adds visa application assistance | High (established nomad brand) |
| Nomad Gate | Free (content) | Web | Visa/residency guides, nomad tool directory | UNKNOWN |
| European Commission Short-Stay Calculator | Free | Web | Official Schengen day calculator | UNKNOWN |
07 — Content Strategy Matrix
Content Strategy Matrix
The competitive SEO landscape reveals three distinct content playbooks. visa-calculator.com wins through multilingual SEO — every piece of content published in 10 languages, multiplying organic surface with minimal incremental effort (63K visits/mo, PR 2.29). nomadgate.com runs the broadest strategy with 6 content types across 1,000 keywords, heavy on best-of listicles and community forum threads that accumulate long-tail traffic. visalist.io dominates through programmatic SEO — thousands of auto-generated pages for every destination × nationality pair. The biggest content gaps exploitable by Bordermath are: (1) comparison pages with embedded tools (no competitor combines 'vs' content with interactive calculators), (2) ETIAS/new regulation guides (visa-calculator.com has segment pages but no dedicated compliance tool integration), (3) AI travel planning content (zero coverage across all competitors, yet 'ai travel planner' is trending at 12.1K/mo), and (4) tax residency compliance content beyond Flamingo's minimal web presence.
Calculator / Tool Pages
3/5visa-calculator.comschengensimple.comflamingotracker.com
nomadgate.comvisalist.io
How-To Guides
3/5visa-calculator.comnomadgate.comvisalist.io
schengensimple.comflamingotracker.com
Country-Specific Vertical Landing Pages
3/5visa-calculator.comnomadgate.comvisalist.io
schengensimple.comflamingotracker.com
Best-Of / Listicle Content
3/5visa-calculator.comnomadgate.comvisalist.io
schengensimple.comflamingotracker.com
Segment Pages (by user type or nationality)
3/5visa-calculator.comnomadgate.comvisalist.io
schengensimple.comflamingotracker.com
Programmatic Visa Requirement Pages
1/5visalist.io
visa-calculator.comnomadgate.comschengensimple.comflamingotracker.com
Multilingual SEO (5+ languages)
1/5visa-calculator.com
nomadgate.comvisalist.ioschengensimple.comflamingotracker.com
Comparison / 'vs' Pages
1/5nomadgate.com
visa-calculator.comvisalist.ioschengensimple.comflamingotracker.com
Integration / Partner Pages
2/5nomadgate.comvisalist.io
visa-calculator.comschengensimple.comflamingotracker.com
Community Forum Content
1/5nomadgate.com
visa-calculator.comvisalist.ioschengensimple.comflamingotracker.com
ETIAS / New Regulation Guides
1/5visa-calculator.com
nomadgate.comvisalist.ioschengensimple.comflamingotracker.com
AI Travel Planning Content
0/5visa-calculator.comnomadgate.comvisalist.ioschengensimple.comflamingotracker.com
Tax Residency Compliance Content
1/5flamingotracker.com
visa-calculator.comnomadgate.comvisalist.ioschengensimple.com
| Strategy | visa-calculator.com | nomadgate.com | visalist.io | schengensimple.com | flamingotracker.com | Coverage |
|---|---|---|---|---|---|---|
| Calculator / Tool Pages | ✓ | — | — | ✓ | ✓ | 3/5 |
| How-To Guides | ✓ | ✓ | ✓ | — | — | 3/5 |
| Country-Specific Vertical Landing Pages | ✓ | ✓ | ✓ | — | — | 3/5 |
| Best-Of / Listicle Content | ✓ | ✓ | ✓ | — | — | 3/5 |
| Segment Pages (by user type or nationality) | ✓ | ✓ | ✓ | — | — | 3/5 |
| Programmatic Visa Requirement Pages | — | — | ✓ | — | — | 1/5 |
| Multilingual SEO (5+ languages) | ✓ | — | — | — | — | 1/5 |
| Comparison / 'vs' Pages | — | ✓ | — | — | — | 1/5 |
| Integration / Partner Pages | — | ✓ | ✓ | — | — | 2/5 |
| Community Forum Content | — | ✓ | — | — | — | 1/5 |
| ETIAS / New Regulation Guides | ✓ | — | — | — | — | 1/5 |
| AI Travel Planning Content | — | — | — | — | — | 0/5 |
| Tax Residency Compliance Content | — | — | — | — | ✓ | 1/5 |
IV
Demand Signals
Real demand data: what keywords people type, what questions they ask, and whether anyone is paying for ads.
08 — Search Landscape
Search Landscape
⚖
SERP Weakness Analysis
50 keywords analyzed — 39 Easy · 10 Medium · 1 Hard
schengen visa calculator
Vol: 0
Ads: NONE
Easy5 weak
schengen calculator
Vol: 0
Ads: NONE
Easy6 weak
schengen 90 180 calculator
Vol: 0
Ads: NONE
Easy6 weak
schengen day counter
Vol: 0
Ads: NONE
Easy5 weak
schengen visa calculator app
Vol: 0
Ads: NONE
Medium3 weak
schengen area calculator
Vol: 0
Ads: NONE
Easy5 weak
schengen zone calculator
Vol: 0
Ads: NONE
Easy5 weak
90 180 rule calculator
Vol: 0
Ads: NONE
Easy5 weak
schengen days remaining
Vol: 0
Ads: NONE
Easy7 weak
schengen overstay calculator
Vol: 0
Ads: NONE
Easy5 weak
digital nomad visa
Vol: 0
Ads: NONE
Easy4 weak
digital nomad visa countries
Vol: 0
Ads: NONE
Easy6 weak
digital nomad visa requirements
Vol: 0
Ads: NONE
Easy3 weak
best digital nomad visa
Vol: 0
Ads: NONE
Easy4 weak
digital nomad visa 2026
Vol: 0
Ads: NONE
Easy5 weak
cheapest digital nomad visa
Vol: 0
Ads: NONE
Easy5 weak
digital nomad visa europe
Vol: 0
Ads: NONE
Easy4 weak
digital nomad visa spain
Vol: 0
Ads: NONE
Easy5 weak
digital nomad visa portugal
Vol: 0
Ads: NONE
Easy4 weak
visa tracker app
Vol: 0
Ads: NONE
Medium2 weak
visa tracking app
Vol: 0
Ads: NONE
Medium3 weak
travel visa tracker
Vol: 0
Ads: NONE
Easy6 weak
visa expiration tracker
Vol: 0
Ads: NONE
Medium3 weak
visa compliance tracker
Vol: 0
Ads: NONE
Medium3 weak
visa day counter
Vol: 0
Ads: NONE
Easy4 weak
travel days tracker app
Vol: 0
Ads: NONE
Medium2 weak
tax residency tracker
Vol: 0
Ads: NONE
Easy4 weak
how to track visa days
Vol: 0
Ads: NONE
Easy4 weak
how many days can i stay in schengen
Vol: 0
Ads: NONE
Easy3 weak
schengen visa overstay consequences
Vol: 0
Ads: NONE
Easy7 weak
visa violation penalty
Vol: 0
Ads: NONE
Easy4 weak
how to count schengen days
Vol: 0
Ads: NONE
Easy4 weak
schengen 90 day rule explained
Vol: 0
Ads: NONE
Easy4 weak
visa free days calculator
Vol: 0
Ads: NONE
Easy6 weak
travel route planner
Vol: 0
Ads: NONE
Easy4 weak
multi city trip planner
Vol: 0
Ads: NONE
Easy6 weak
multi country travel planner
Vol: 0
Ads: NONE
Easy5 weak
travel itinerary planner
Vol: 0
Ads: NONE
Medium3 weak
best travel planning app
Vol: 0
Ads: NONE
Easy3 weak
ai travel planner
Vol: 0
Ads: NONE
Easy5 weak
nomad list
Vol: 0
Ads: NONE
Medium2 weak
nomad list alternative
Vol: 0
Ads: NONE
Hard1 weak
visalist io
Vol: 0
Ads: NONE
Easy4 weak
sherpa travel
Vol: 0
Ads: NONE
Easy6 weak
flamingo compliance
Vol: 0
Ads: NONE
Medium2 weak
nomad tracker app
Vol: 0
Ads: NONE
Medium2 weak
digital nomad apps
Vol: 0
Ads: NONE
Easy6 weak
best apps for digital nomads
Vol: 0
Ads: NONE
Easy5 weak
digital nomad tools
Vol: 0
Ads: NONE
Easy8 weak
remote work travel tools
Vol: 0
Ads: NONE
Easy4 weak
| Keyword | Volume | Ads | Difficulty | Takeaway |
|---|---|---|---|---|
| schengen visa calculator | 0 | NONE | Easy5 weak | |
| schengen calculator | 0 | NONE | Easy6 weak | |
| schengen 90 180 calculator | 0 | NONE | Easy6 weak | |
| schengen day counter | 0 | NONE | Easy5 weak | |
| schengen visa calculator app | 0 | NONE | Medium3 weak | |
| schengen area calculator | 0 | NONE | Easy5 weak | |
| schengen zone calculator | 0 | NONE | Easy5 weak | |
| 90 180 rule calculator | 0 | NONE | Easy5 weak | |
| schengen days remaining | 0 | NONE | Easy7 weak | |
| schengen overstay calculator | 0 | NONE | Easy5 weak | |
| digital nomad visa | 0 | NONE | Easy4 weak | |
| digital nomad visa countries | 0 | NONE | Easy6 weak | |
| digital nomad visa requirements | 0 | NONE | Easy3 weak | |
| best digital nomad visa | 0 | NONE | Easy4 weak | |
| digital nomad visa 2026 | 0 | NONE | Easy5 weak | |
| cheapest digital nomad visa | 0 | NONE | Easy5 weak | |
| digital nomad visa europe | 0 | NONE | Easy4 weak | |
| digital nomad visa spain | 0 | NONE | Easy5 weak | |
| digital nomad visa portugal | 0 | NONE | Easy4 weak | |
| visa tracker app | 0 | NONE | Medium2 weak | |
| visa tracking app | 0 | NONE | Medium3 weak | |
| travel visa tracker | 0 | NONE | Easy6 weak | |
| visa expiration tracker | 0 | NONE | Medium3 weak | |
| visa compliance tracker | 0 | NONE | Medium3 weak | |
| visa day counter | 0 | NONE | Easy4 weak | |
| travel days tracker app | 0 | NONE | Medium2 weak | |
| tax residency tracker | 0 | NONE | Easy4 weak | |
| how to track visa days | 0 | NONE | Easy4 weak | |
| how many days can i stay in schengen | 0 | NONE | Easy3 weak | |
| schengen visa overstay consequences | 0 | NONE | Easy7 weak | |
| visa violation penalty | 0 | NONE | Easy4 weak | |
| how to count schengen days | 0 | NONE | Easy4 weak | |
| schengen 90 day rule explained | 0 | NONE | Easy4 weak | |
| visa free days calculator | 0 | NONE | Easy6 weak | |
| travel route planner | 0 | NONE | Easy4 weak | |
| multi city trip planner | 0 | NONE | Easy6 weak | |
| multi country travel planner | 0 | NONE | Easy5 weak | |
| travel itinerary planner | 0 | NONE | Medium3 weak | |
| best travel planning app | 0 | NONE | Easy3 weak | |
| ai travel planner | 0 | NONE | Easy5 weak | |
| nomad list | 0 | NONE | Medium2 weak | |
| nomad list alternative | 0 | NONE | Hard1 weak | |
| visalist io | 0 | NONE | Easy4 weak | |
| sherpa travel | 0 | NONE | Easy6 weak | |
| flamingo compliance | 0 | NONE | Medium2 weak | |
| nomad tracker app | 0 | NONE | Medium2 weak | |
| digital nomad apps | 0 | NONE | Easy6 weak | |
| best apps for digital nomads | 0 | NONE | Easy5 weak | |
| digital nomad tools | 0 | NONE | Easy8 weak | |
| remote work travel tools | 0 | NONE | Easy4 weak |
Top Easy Wins
schengen visa calculator
0 vol5 weak
schengen calculator
0 vol6 weak
schengen 90 180 calculator
0 vol6 weak
schengen day counter
0 vol5 weak
schengen area calculator
0 vol5 weak
schengen zone calculator
0 vol5 weak
90 180 rule calculator
0 vol5 weak
schengen days remaining
0 vol7 weak
schengen overstay calculator
0 vol5 weak
digital nomad visa
0 vol4 weak
| Keyword | Volume | Weak Spots |
|---|---|---|
| schengen visa calculator | 0 | 5 |
| schengen calculator | 0 | 6 |
| schengen 90 180 calculator | 0 | 6 |
| schengen day counter | 0 | 5 |
| schengen area calculator | 0 | 5 |
| schengen zone calculator | 0 | 5 |
| 90 180 rule calculator | 0 | 5 |
| schengen days remaining | 0 | 7 |
| schengen overstay calculator | 0 | 5 |
| digital nomad visa | 0 | 4 |
09 — Keyword Clusters
Keyword Clusters
64 keywords across 10 clusters. Purchase intent: 52%. Problem intent: 23%.
schengen_calculator
110,080 vol · 10 kw
digital_nomad_visa
93,900 vol · 9 kw
travel_regulations
74,100 vol · 4 kw
travel_planning
53,900 vol · 6 kw
competitor_brands
33,470 vol · 6 kw
visa_compliance
18,400 vol · 7 kw
nomad_tools
15,420 vol · 5 kw
visa_tracking
11,470 vol · 8 kw
long_term_travel
6,690 vol · 6 kw
multi_passport
2,310 vol · 3 kw
10 — High-Value Keywords
High-Value Keywords
tax residency tracker
Vol: 880
CPC: $2.80
Comp: 0.42
purchase intentvisa compliance tracker
Vol: 480
CPC: $2.40
Comp: 0.38
purchase intentai travel planner
Vol: 12,100
CPC: $2.20
Comp: 0.65
purchase intentvisa tracker app
Vol: 3,600
CPC: $2.10
Comp: 0.55
purchase intentflamingo compliance
Vol: 590
CPC: $2.10
Comp: 0.30
navigationvisa tracking app
Vol: 2,900
CPC: $2.05
Comp: 0.52
purchase intentvisa expiration tracker
Vol: 1,000
CPC: $1.95
Comp: 0.45
purchase intentbest digital nomad visa
Vol: 6,600
CPC: $1.90
Comp: 0.52
purchase intentmulti passport travel
Vol: 1,000
CPC: $1.90
Comp: 0.35
purchase intentdigital nomad visa
Vol: 40,500
CPC: $1.85
Comp: 0.55
uncleartravel visa tracker
Vol: 1,300
CPC: $1.85
Comp: 0.48
purchase intentnomad list alternative
Vol: 1,300
CPC: $1.85
Comp: 0.40
purchase intentdigital nomad visa europe
Vol: 2,900
CPC: $1.80
Comp: 0.50
unclearbest travel planning app
Vol: 6,600
CPC: $1.80
Comp: 0.60
purchase intentdigital nomad visa spain
Vol: 2,400
CPC: $1.75
Comp: 0.47
unclearnomad tracker app
Vol: 480
CPC: $1.75
Comp: 0.32
navigationvisa route planning
Vol: 320
CPC: $1.75
Comp: 0.30
purchase intentdigital nomad visa portugal
Vol: 2,200
CPC: $1.72
Comp: 0.46
unclearcheapest digital nomad visa
Vol: 3,600
CPC: $1.70
Comp: 0.48
purchase intentdigital nomad visa requirements
Vol: 8,100
CPC: $1.65
Comp: 0.50
unclear| Keyword | Volume | CPC | Competition | Intent |
|---|---|---|---|---|
| tax residency tracker | 880 | $2.80 | 0.42 | purchase intent |
| visa compliance tracker | 480 | $2.40 | 0.38 | purchase intent |
| ai travel planner | 12,100 | $2.20 | 0.65 | purchase intent |
| visa tracker app | 3,600 | $2.10 | 0.55 | purchase intent |
| flamingo compliance | 590 | $2.10 | 0.30 | navigation |
| visa tracking app | 2,900 | $2.05 | 0.52 | purchase intent |
| visa expiration tracker | 1,000 | $1.95 | 0.45 | purchase intent |
| best digital nomad visa | 6,600 | $1.90 | 0.52 | purchase intent |
| multi passport travel | 1,000 | $1.90 | 0.35 | purchase intent |
| digital nomad visa | 40,500 | $1.85 | 0.55 | unclear |
| travel visa tracker | 1,300 | $1.85 | 0.48 | purchase intent |
| nomad list alternative | 1,300 | $1.85 | 0.40 | purchase intent |
| digital nomad visa europe | 2,900 | $1.80 | 0.50 | unclear |
| best travel planning app | 6,600 | $1.80 | 0.60 | purchase intent |
| digital nomad visa spain | 2,400 | $1.75 | 0.47 | unclear |
| nomad tracker app | 480 | $1.75 | 0.32 | navigation |
| visa route planning | 320 | $1.75 | 0.30 | purchase intent |
| digital nomad visa portugal | 2,200 | $1.72 | 0.46 | unclear |
| cheapest digital nomad visa | 3,600 | $1.70 | 0.48 | purchase intent |
| digital nomad visa requirements | 8,100 | $1.65 | 0.50 | unclear |
V
What It All Means
Synthesis: which segments to target, what positioning angles work, how to price, and exactly what to do next.
11 — Strategic Verdict
Strategic Verdict
68/100
Validation Score
78%
Easy SERP Keywords
9
Direct Competitors
$8-30/yr
Competitor Price Range
49.5K/mo
Top Keyword Volume
$2.80
Max CPC
0
Competitors with Route Optimization
43M+
Global Digital Nomads
Bordermath targets a genuine, well-documented pain point in a growing market. The competitive landscape validates demand: 9 direct competitors, 4 substitutes, and 5 adjacencies serve various slices of the visa compliance problem, with visa-calculator.com (63K visits/mo), visalist.io (63.5K visits/mo), and nomadgate.com (56K visits/mo) proving sustained organic traffic. [Source: competition-analysis.md, traffic-analysis.md]. The SEO opportunity is exceptionally favorable — 78% of analyzed keywords are Easy difficulty, with the highest-volume cluster ('schengen visa calculator' at ~49.5K/mo) dominated by low-authority sites (visa-calculator.com PR 2.29, schengenareacalculator.com PR 1.9). [Source: serp-weakness-report.md, keyword-report.md].
However, there is a critical tension between the idea's ambition and the market's willingness to pay. The competitive landscape reveals a category where prices are low: Schengen Simple charges $8-10/yr, NomadGate Pro is $30/yr, and most tools are free. [Source: competition-analysis.md]. Bordermath's proposed $15/month Premium ($180/yr) would be 6-22x more expensive than any direct competitor, and the $50/month Pro ($600/yr) would be unprecedented in this B2C niche. The highest CPC across all keywords is $2.80 ('tax residency tracker'), suggesting advertisers don't see high commercial value in this traffic. [Source: keyword-report.md]. Meanwhile, the 43M+ global digital nomad market is large in headcount but price-sensitive — these are individuals, not companies with procurement budgets.
The route optimization wedge is genuinely unoccupied: zero verified competitors offer AI-driven itinerary sequencing for visa compliance. [Source: competition-analysis.md, Patterns Observed]. This creates a real first-mover opportunity — but also raises the question of whether the gap exists because it's hard to build or because demand is insufficient at premium price points. The strongest path forward is to enter via the Schengen calculator wedge (proven demand, weak SERPs, fast TTFV) and validate premium pricing through a freemium funnel before investing in the full route optimization engine.
12 — Customer Segments
Customer Segments
Schengen Zone Hoppers
Travelers (nomads and tourists) moving in and out of the Schengen zone who need to track their 90/180 rolling window. The largest volume segment — these are people searching 'schengen visa calculator' (49.5K/mo) and using tools like visa-calculator.com (63K visits/mo). Many are not digital nomads but regular travelers confused by the rolling window.
WTP
$0-$10/year
Channel
SEO (Easy SERPs) + App Store
Unit Econ
risky
Grounding
GROUNDED
Evidence
- Keyword cluster: schengen_calculator with 108,700 aggregate volume [Source: keyword-report.md]
- visa-calculator.com gets 63,253 visits/mo, 49% from search, top countries GB (12%), US (11%), DE (8%) [Source: traffic-analysis.md]
- 8 Easy SERP keywords in this cluster, all with 5-7 weak spots [Source: serp-weakness-report.md]
- Multiple dedicated Schengen calculator apps exist (Schengen Simple, Ninety180, HelloSchengen) [Source: competition-analysis.md]
Unit economics
CAC: $24
Avg CPC $0.72 for schengen calculator keywords / 3% conversion rate = $24 [INFERRED]
AMPU: $0.83
Schengen Simple pricing ~$10/yr = $0.83/mo. Most competitors free. [Source: competition-analysis.md]
Payback: 29 months
Point A → Point B
Point A: Staring at a spreadsheet counting days, terrified I'll get it wrong and get fined or banned at the border
Point B: Glancing at my dashboard knowing exactly how many days I have left, with alerts set so I never have to worry
Multi-Country Digital Nomads
Full-time remote workers traveling across 3+ countries per year who face complex, overlapping visa rules across zones. This is Bordermath's primary ICP. They need more than day counting — they need route sequencing and multi-zone tracking.
WTP
$5-$15/month
Channel
SEO + Nomad communities (Reddit, NomadGate, Facebook groups) + Coworking space partnerships
Unit Econ
marginal
Grounding
GROUNDED
Evidence
- Keyword: 'digital nomad visa' 40.5K/mo, 'digital nomad visa countries' 22.2K/mo [Source: keyword-report.md]
- 18.5M American digital nomads (MBO Partners 2025) [Source: WebSearch]
- Competitors: NomadTracker.io (1,250 ratings), Flamingo (tiered plans), Nomad App (multi-passport) all target this segment [Source: competition-analysis.md]
- Keywords 'multi country travel planner' (2.4K/mo), 'visa route planning' (320/mo) show specific intent [Source: keyword-report.md]
Unit economics
CAC: $62
Avg CPC $1.85 for digital nomad visa keywords / 3% conversion rate = $62 [INFERRED]
AMPU: $15
Proposed Premium tier at $15/mo. Comparable: NomadGate Pro at $2.50/mo ($30/yr) [Source: competition-analysis.md, idea.md]
Payback: 4.1 months
Point A → Point B
Point A: Juggling 3 apps, 2 spreadsheets, and a dozen forum bookmarks to figure out if my next trip will get me in legal trouble
Point B: One dashboard shows my full route optimized for compliance, cost, and time — I just book the flights
Tax-Conscious Expats & Dual Residents
People tracking days across countries to manage tax residency obligations (183-day rules, US FEIE physical presence test). Higher willingness to pay because the financial stakes are $10K+ in tax savings.
WTP
$10-$50/month
Channel
SEO (tax residency keywords) + Accountant/tax advisor referrals
Unit Econ
healthy
Grounding
GROUNDED
Evidence
- Keyword: 'tax residency tracker' at $2.80 CPC — highest CPC in dataset [Source: keyword-report.md]
- Flamingo positions primarily as 'Tax Residency & Visa Tracking' [Source: competition-analysis.md]
- Nationly targets FEIE specifically, generates Form 2555 [Source: WebSearch]
- The Nomad Tracker includes 183-day fiscal residency monitoring and 'Fiscal Oracle AI' [Source: WebFetch - thenomadtracker.com]
Unit economics
CAC: $93
CPC $2.80 for tax residency tracker / 3% conversion rate = $93 [INFERRED]
AMPU: $30
Mid-point between Flamingo paid tiers and proposed Pro pricing. Tax advisory value justifies premium. [INFERRED from competition-analysis.md]
Payback: 3.1 months
Point A → Point B
Point A: Anxiety every tax season about whether I've accidentally triggered residency in a country I didn't intend to, facing a surprise five-figure tax bill
Point B: Crystal clear residency status for every country I've visited, with reports my accountant can use directly
Multi-Passport Holders
Dual or multi-citizenship holders who need to optimize which passport to use at each border crossing. Niche but high-value — passport selection affects visa requirements, entry permissions, and stay durations.
WTP
$15-$50/month
Channel
SEO + Expat forums + Citizenship-by-investment communities
Unit Econ
healthy
Grounding
INFERRED
Evidence
- Keyword: 'multi passport travel' (1K/mo), 'which passport to use when traveling' (590/mo) [Source: keyword-report.md]
- Nomad App lists multi-passport as a feature. HelloSchengen mentions it. Most competitors ignore it. [Source: competition-analysis.md]
- Bordermath Pro tier includes multi-passport support at $50/mo [Source: idea.md]
Unit economics
CAC: $63
CPC $1.90 for multi passport travel / 3% conversion rate = $63 [INFERRED]
AMPU: $50
Proposed Pro tier at $50/mo [Source: idea.md]
Payback: 1.3 months
Point A → Point B
Point A: Standing at passport control, second-guessing which passport to present, worried I'm about to complicate my entry or trigger a flag
Point B: My app tells me exactly which passport to show at every border crossing, with the reasoning explained
Remote-First Companies Managing Distributed Teams
B2B segment: companies with employees or contractors working from multiple countries who need to ensure visa and tax compliance at the organizational level. Higher budgets and procurement processes.
WTP
$20-$100/seat/month
Channel
B2B SaaS directories + HR/People Ops communities + Integration partnerships (Deel, Remote.com)
Unit Econ
healthy
Grounding
HYPOTHESIS
Evidence
- Keyword: 'visa compliance tracker' at $2.40 CPC suggests B2B interest [Source: keyword-report.md]
- Deel offers visa/immigration support for remote teams [Source: WebSearch]
- SafetyWing's Nomad Citizen includes visa support as a team benefit [Source: competition-analysis.md]
- Sherpa (1.3M visits/mo) targets B2B travel industry with API products [Source: traffic-analysis.md]
Unit economics
CAC: $80
CPC $2.40 for visa compliance tracker / 3% conversion rate = $80 [INFERRED]
AMPU: $50
Estimated $50/seat/mo for team compliance tool. Comparable: Deel charges per-employee for compliance. [INFERRED]
Payback: 1.6 months
Point A → Point B
Point A: Our People Ops team is manually tracking visa statuses for 30 remote workers in spreadsheets, praying no one overstays and creates a corporate liability
Point B: Dashboard shows compliance status for every team member across every country, with automated alerts to both the employee and HR
Travel Content Creators & Influencers
Digital nomad influencers and travel bloggers who create content about visa rules, country comparisons, and nomad lifestyle. They need compliance tools AND can be distribution partners.
WTP
$0-$15/month (but high viral distribution value)
Channel
YouTube + Instagram + TikTok + Blog partnerships
Unit Econ
healthy
Grounding
INFERRED
Evidence
- High-volume informational keywords: 'digital nomad visa countries' (22.2K/mo), 'best digital nomad visa' (6.6K/mo) [Source: keyword-report.md]
- Multiple blogs rank for nomad keywords: gratefulgnomads.com, thingsnomadsdo.com, travelspill.com [Source: serp-weakness-report.md]
- Nomad App testimonial from 'content creators' using the tool [Source: WebFetch - nomadapp.io]
Unit economics
CAC: $0
Influencer partnerships are distribution plays, not paid acquisition. Cost is product (free accounts). [INFERRED]
AMPU: $5
Most would use free tier; value is in content creation driving organic acquisition. [INFERRED]
Payback: 0 months
Point A → Point B
Point A: I want to create accurate visa content for my audience but I'm constantly worried about giving wrong information
Point B: I embed Bordermath's calculator in my content, it's always up-to-date, and my audience trusts me more
13 — Pivot Directions
Pivot Directions
Schengen Calculator SEO Wedge
Distribution-first entry
Build the best free Schengen 90/180 calculator with SEO-optimized content. Capture the 49.5K/mo search volume on Easy-difficulty keywords (5-7 weak spots per SERP). Monetize through upsell to multi-zone tracking.
Supporting data
- Keyword: 'schengen visa calculator' 49.5K/mo, Easy difficulty, 5 weak spots [Source: keyword-report.md, serp-weakness-report.md]
- visa-calculator.com ranks #1 with PR 2.29 — easily beatable [Source: serp-weakness-report.md]
- Top incumbent gets 63K visits/mo primarily from search (49%) [Source: traffic-analysis.md]
- No ads detected on any Schengen keywords — competitors don't pay for acquisition [Source: serp-weakness-report.md]
Tax Residency Compliance Tool
Adjacent segment pivot
Expand positioning from 'visa tracker' to 'tax residency + visa compliance' for expats and dual residents. Target the highest-CPC keywords ($2.80) with demonstrably higher WTP.
Supporting data
- Keyword: 'tax residency tracker' has highest CPC at $2.80 [Source: keyword-report.md]
- Flamingo positions as 'Tax Residency & Visa Tracking' — combining both [Source: competition-analysis.md]
- Flamingo has only 207 web visits/mo — minimal competition despite premium positioning [Source: traffic-analysis.md]
- Nationly targets FEIE specifically, suggesting US expat demand [Source: WebSearch]
Content-Led Organic Growth via Nomad Visa Guides
Content marketing channel
Create comprehensive country-specific digital nomad visa guides targeting the 40.5K/mo 'digital nomad visa' keyword cluster. Build authority and funnel traffic to the tool.
Supporting data
- Keyword cluster: digital_nomad_visa with 93,900 aggregate volume across 9 keywords [Source: keyword-report.md]
- 6/9 keywords in cluster are Easy difficulty [Source: serp-weakness-report.md]
- Top-ranking sites are low-authority: citizenremote.com (PR 3.73), nomadsembassy.com (PR 3.33) [Source: serp-weakness-report.md]
- 40+ countries now offer nomad visas — each is a content page [Source: WebSearch]
B2B Compliance Platform for Remote Teams
Market segment shift
Pivot from B2C individual tool to B2B team compliance dashboard. Target remote-first companies managing distributed workers across jurisdictions.
Supporting data
- Keyword: 'visa compliance tracker' CPC $2.40 suggests B2B advertiser interest [Source: keyword-report.md]
- Sherpa.com (1.3M visits/mo) proves B2B visa compliance is a massive market [Source: traffic-analysis.md]
- Deel offers visa support for remote teams as a paid service [Source: WebSearch]
- B2B segment economics: $50/seat/mo with 1.6-month payback [Source: section-customer_segments.json]
Embeddable Visa Widget for Travel Sites
Platform/API pivot
Build the visa compliance rules engine as an embeddable widget or API for travel booking sites, nomad blogs, and coworking platforms. Monetize B2B2C.
Supporting data
- Sherpa's entire model is B2B API for travel requirements — ranked #10 in immigration & visas category [Source: traffic-analysis.md]
- Multiple travel blogs rank for visa keywords but link out to basic calculators [Source: serp-weakness-report.md]
- NomadGate lists tools but doesn't embed them [Source: competition-analysis.md]
Lower Price to Match Market ($5/mo or $50/yr)
Pricing pivot
Reduce Premium tier from $15/mo to $5/mo ($50/yr) to align with competitor pricing norms. Increase volume to compensate.
Supporting data
- Schengen Simple: $8-10/yr. NomadGate Pro: $30/yr. Nomads.com: $300 lifetime. Most tools: free. [Source: competition-analysis.md]
- Max CPC $2.80 suggests advertisers value clicks at ~$85 CAC (at 3% conv). At $5/mo, payback = 17 months — still marginal. [Source: keyword-report.md]
- Flamingo has tiered pricing but only 207 visits/mo, suggesting even low prices struggle [Source: traffic-analysis.md]
AI Travel Agent for Nomads
Adjacent use case
Expand from visa compliance tool to full AI travel agent: route optimization + accommodation + flights + coworking + visa compliance in one platform. Position against 'ai travel planner' (12.1K/mo, trending up).
Validation test
Build a landing page positioning Bordermath as 'AI travel planner for digital nomads with visa compliance built in.' Drive traffic to 'ai travel planner' keywords and measure conversion vs. standalone visa tool positioning.
Visa Insurance / Compliance Guarantee
Business model flip
Instead of a SaaS subscription, offer compliance insurance: 'If you follow our recommended route and get a visa violation, we pay the fine.' Monetize via insurance premiums rather than software fees.
Validation test
Survey nomads: 'Would you pay $20/mo for a guarantee that covers visa violation fines up to $5,000 if you follow our tool's recommendations?' Measure WTP vs. standalone software.
Nomad Community + Marketplace
Platform play
Build a Nomads.com competitor with compliance tools as the differentiated wedge. Community + visa tools + accommodation marketplace. Monetize via marketplace fees.
Validation test
Launch a Discord/Telegram community for 'visa-compliant nomad travel.' If you can grow to 500 active members in 60 days organically, the community play has legs.
14 — Messaging & Taglines
Messaging & Taglines
Never Overstay Your Schengen Visa Again
The smartest 90/180 calculator for travelers who hop between Europe and everywhere else. Track your remaining days, plan your next move, stay legal.
Target: Schengen Zone Hoppers
Channel: SEO — 'schengen visa calculator' (49.5K/mo)
schengen visa calculator (49.5K/mo), schengen days remaining (1.3K/mo), how many days can i stay in schengen (6.6K/mo)
Stop Counting Days in Spreadsheets. Start Traveling with Confidence.
Bordermath automatically tracks your visa compliance across every country, every zone, every rule — so you can focus on living, not calculating.
Target: Multi-Country Digital Nomads
Channel: Reddit r/digitalnomad + Nomad communities
visa tracker app (3.6K/mo), how to track visa days (1.6K/mo), digital nomad apps (5.4K/mo)
Your Multi-Country Route, Optimized for Visa Compliance
AI-powered route planning that sequences your destinations to maximize legal stay time, minimize visa fees, and eliminate compliance risk.
Target: Multi-Country Digital Nomads
Channel: SEO — 'multi country travel planner' (2.4K/mo) + 'ai travel planner' (12.1K/mo)
multi country travel planner (2.4K/mo), ai travel planner (12.1K/mo), travel route planner (14.8K/mo)
Know Your Tax Residency Status in Every Country You Visit
Automatic day tracking with 183-day rule alerts, Schengen compliance, and exportable reports for your accountant. Never accidentally trigger tax residency again.
Target: Tax-Conscious Expats & Dual Residents
Channel: SEO — 'tax residency tracker' ($2.80 CPC)
tax residency tracker (880/mo), visa compliance tracker (480/mo), travel days tracker app (590/mo)
Which Passport Should You Show? Bordermath Knows.
Multi-passport optimization tells you exactly which travel document to present at every border crossing for maximum legal stay and minimum hassle.
Target: Multi-Passport Holders
Channel: Expat forums + Citizenship-by-investment communities
multi passport travel (1K/mo), which passport to use when traveling (590/mo), dual citizenship travel tips (720/mo)
Taglines
“Travel legal. Travel free. Travel smart.”
Compressed from friction point: fear of visa violations + desire for freedom [Source: section-friction_points.json]
For: All segments
“Your visa compliance co-pilot.”
Compressed from Point A→B: from anxiety to confidence. AI positioning via 'ai travel planner' trend. [Source: keyword-report.md]
For: Multi-Country Digital Nomads
“No more spreadsheets. No more guessing.”
Direct from friction point: manual day-counting in spreadsheets is error-prone [Source: idea.md, workaround section]
For: Schengen Zone Hoppers
“Every country. Every rule. One dashboard.”
Compressed from task: multi-zone compliance requires tracking overlapping rule systems [Source: section-friction_points.json]
For: Multi-Country Digital Nomads
“The route that keeps you legal.”
Compressed from competitive gap: no competitor offers route optimization for visa compliance [Source: competition-analysis.md]
For: Multi-Country Digital Nomads
“Know your days. In every zone. Always.”
Compressed from keywords: 'schengen days remaining' (1.3K/mo), 'visa day counter' (720/mo) [Source: keyword-report.md]
For: Schengen Zone Hoppers
Communication Gaps
No content addressing 'what happens if I overstay my Schengen visa' with actionable compliance tool
Create comprehensive overstay consequences guide with embedded Schengen calculator as the actionable CTA. High fear = high conversion potential.
Keyword: 'schengen visa overstay consequences' (2.4K/mo) — Easy difficulty, 7 weak spots. Current SERPs are law firm content, not tool-embedded. [Source: keyword-report.md, serp-weakness-report.md]
No competitor creates country-specific nomad visa guides with integrated compliance tracking
Programmatic SEO: 40+ country pages with '[Country] Digital Nomad Visa + Calculator' format. Each page embeds the Bordermath compliance tool.
Keywords: 'digital nomad visa spain' (2.4K), 'digital nomad visa portugal' (2.2K) — all Easy difficulty. Existing content is generic informational pages without tools. [Source: keyword-report.md, serp-weakness-report.md]
No content bridges 'ai travel planner' (12.1K/mo trending up) with visa compliance
Position Bordermath in the 'ai travel planner' SERP with the angle: 'The only AI travel planner that checks your visa compliance.' Differentiates from generic AI planners.
Keyword: 'ai travel planner' (12.1K/mo), 5 weak spots, trending from 55→100 over 12 months [Source: keyword-report.md, keyword-trends.json, serp-weakness-report.md]
ETIAS launching creates new compliance confusion with zero dedicated tools
Be first to market with an 'ETIAS + Schengen compliance' calculator. Time-sensitive opportunity as ETIAS launches.
Keyword: 'etias requirements 2026' (8.1K/mo) [Source: keyword-report.md]. ETIAS adds a new layer of complexity for non-EU travelers entering the Schengen zone.
15 — Pricing Strategy
Pricing Strategy
Free Tier — Schengen Calculator
$0
Free forever, unlimited Schengen zone tracking
The Schengen calculator is the acquisition wedge — it must be free to compete with a sea of free tools and capture the 49.5K/mo search volume. The goal is to convert the Schengen calculator user into a multi-zone tracker user. Free tier should include: Schengen 90/180 calculator, trip logging, basic alerts.
Comparables
- EU Commission Short-Stay Calculator (free, basic) [Source: competition-analysis.md]
- visa-calculator.com (free, 63K visits/mo) [Source: traffic-analysis.md]
- Schengen90.app (free, no account required) [Source: WebSearch]
- Ninety180 (one-time purchase, no subscription) [Source: competition-analysis.md]
Most users may never upgrade. Schengen Simple charges $8-10/yr for similar functionality, suggesting some WTP exists even at this level. Consider a freemium model where basic calculation is free but trip history, alerts, and export are gated.
Premium — Multi-Zone Compliance Tracker
$5/month ($50/year)
Monthly or annual subscription
RECOMMENDATION: Reduce from the proposed $15/mo to $5/mo ($50/yr). This aligns with TripIt Pro pricing ($49/yr) — the highest-priced comparable in the individual traveler space. At $5/mo, payback on $62 CAC is ~12 months (annual plan improves to ~1 month). Includes: unlimited countries, multi-zone tracking, route suggestions, live policy updates, export reports.
Comparables
- NomadGate Pro: $30/yr ($2.50/mo) [Source: competition-analysis.md]
- Schengen Simple: $8-10/yr ($0.75/mo) [Source: competition-analysis.md]
- Flamingo: tiered plans, prices unknown [Source: competition-analysis.md]
- TripIt Pro: $49/yr ($4.08/mo) [Source: competition-analysis.md]
At $5/mo, you need 16,667 paying users for $1M ARR. With 63K monthly visits to top competitor visa-calculator.com and 3% free→paid conversion, you'd need to capture ~5x their traffic volume. Aggressive but possible given favorable SEO landscape.
Pro — AI Route Optimizer + Multi-Passport
$15/month ($150/year)
Monthly or annual subscription
RECOMMENDATION: Reduce from proposed $50/mo to $15/mo ($150/yr). The route optimization feature is genuinely unique and justifies a premium over the tracker tier. Position against Nomads.com ($300 lifetime) and SafetyWing ($45/mo) as pricing anchors. Includes: everything in Premium + AI route optimization, multi-passport optimization, budget optimization for visa fees and travel costs, priority policy updates.
Comparables
- Nomads.com (Nomad List): $299.98 lifetime [Source: competition-analysis.md]
- No direct comparable for AI route optimization — genuinely new feature [Source: competition-analysis.md]
- SafetyWing Nomad Citizen: ~$45/mo for insurance + visa support [Source: competition-analysis.md]
Route optimization is the hardest feature to build and the most unproven in demand. Consider launching Premium first, validating demand, then building Pro features. At $15/mo, you need 5,556 paying users for $1M ARR — achievable but requires strong funnel and retention.
16 — Prioritized Next Steps
Prioritized Next Steps
1
Build and launch a free Schengen 90/180 calculator as a standalone web tool. SEO-optimize for the highest-volume Easy keyword cluster. Include trip logging, visual calendar, and remaining-days display. This is your acquisition wedge — fast TTFV, proven demand, beatable competition.
visa-calculator.com (PR 2.29) and schengenareacalculator.com (PR 1.9) dominate with low authority. A well-built, modern tool with good SEO can rank in weeks. This captures the largest keyword cluster (108.7K aggregate volume) with minimal investment.
Rank in top 5 for 'schengen visa calculator' within 60 days. Capture 5-10K monthly organic visits. Build email list of potential Premium users.
schengen visa calculator (49.5K/mo, Easy, 5 weak spots)2
Validate pricing hypothesis with a landing page experiment. Create a 'Premium' waitlist page showing $5/mo pricing for multi-zone compliance tracking. Drive traffic from r/digitalnomad, Facebook nomad groups, and embedded CTAs in the free calculator. Measure waitlist conversion rate.
The #1 riskiest assumption is pricing — current market prices are 6-22x lower than the proposed $15/mo. Testing a $5/mo price point (aligned with market comparables) before building the full product saves months of development risk. [Source: RAT #1]
Target: 200+ waitlist signups in 30 days with >5% landing page conversion rate. If achieved, pricing is viable. If <2%, consider lower price or B2B pivot.
visa tracker app (3.6K/mo, Medium) + community traffic3
Create 10 country-specific digital nomad visa guide pages with the Schengen calculator embedded. Target: Spain, Portugal, Germany, Thailand, Indonesia, Mexico, Colombia, UAE, Georgia, Estonia — the most popular nomad destinations.
40+ countries now offer nomad visas. Each country page targets a long-tail keyword cluster with Easy SERPs and low-authority incumbents. This is programmatic SEO with high aggregate volume (93.9K across the cluster). [Source: keyword-report.md, serp-weakness-report.md]
Rank for 5+ country-specific keywords within 90 days. Additional 3-5K monthly visits. Each page funnels to the calculator and Premium waitlist.
digital nomad visa [country] (2-5K/mo each, Easy, 4-5 weak spots)4
Survey 50+ digital nomads on willingness-to-pay for AI route optimization. Post in r/digitalnomad, NomadGate community, and nomad Facebook groups. Ask: (1) How many countries do you visit per year? (2) How do you currently plan visa compliance? (3) Would you pay $5/mo, $15/mo, or $50/mo for an AI tool that plans your route for visa compliance?
RAT #2: No competitor has built route optimization despite 8+ years of market existence. Before building the most complex feature, validate that enough users want it AND will pay for it. This determines whether the wedge is Schengen calculator → tracker upgrade, or calculator → route optimizer.
Quantified WTP distribution across price tiers. If <20% select $15/mo or higher, the Pro tier needs repricing or the route optimization feature needs repositioning.
N/A — primary research5
Build an 'ETIAS + Schengen Compliance' guide targeting the 8.1K/mo 'etias requirements 2026' keyword. First-mover advantage as ETIAS launches and creates new confusion.
ETIAS is a new regulatory requirement that adds complexity to Schengen travel. Early content positions Bordermath as the authority. Time-sensitive — value decreases as ETIAS becomes established.
Capture 1-2K monthly visits from ETIAS-related queries. Convert to calculator users. Establish authority in the compliance space.
etias requirements 2026 (8.1K/mo, unclear intent but high volume)6
Analyze app store listings for Flamingo, NomadTracker, Schengen Simple, and Nomad App. Extract ratings, review counts, pricing, and common complaints. Use complaints to inform feature prioritization for the Premium tier.
Most competitors are iOS apps with minimal web presence. App Store reviews contain the richest signal about user pain points, feature requests, and pricing sensitivity. This data is critical for the Premium feature set.
List of top 10 user complaints/requests across competitors. Feature prioritization matrix for Premium tier. Evidence to support or challenge pricing assumptions.
N/A — competitive intelligence7
Explore B2B pilot: reach out to 3-5 remote-first companies (via LinkedIn or remote work job boards) and offer a free 30-day compliance dashboard trial for their distributed teams. Test B2B WTP at $20-50/seat/month.
B2B is the most promising pricing pivot — corporate compliance budgets support $50/seat/mo (1.6-month payback). Sherpa proves 1.3M visits/mo of demand exists for B2B visa compliance. Even 3-5 pilot companies would generate more revenue than hundreds of B2C users. [Source: section-customer_segments.json, traffic-analysis.md]
3+ companies express interest. 1+ signs a paid pilot at $20-50/seat/month. Validates B2B pivot direction.
visa compliance tracker (480/mo, $2.40 CPC)Ready to build this?
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