Business & Strategy for Claude Code

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files.

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community researc

When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions "directory submissions," "submit to directories," "backlinks from directories," "list my product," "submit to Product Hunt," "BetaList," "TAAFT," "Futurepedia," "G2 listing," "Capterra listing," "AlternativeTo," "SaaSHub," "AI directories," "MCP registry," "agent directory," "dofollow backlinks," "launch director

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bo

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing m

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel e

When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,' 'weekly marketing review,' 'ad fatigue check,' 'content refresh loop,' 'churn watch,' 'ranking drop alert,' 'always-on marketing,' 'marketing automation workflow,' or 'run this every w

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped

When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conve

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills referenc

When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect research,"

When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership p

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and proc

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. Fo

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow

When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do SMS," o

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'Tik

Analyze competition, identify differentiation opportunities, and develop winning market positioning strategies using Porter's Five Forces, Blue Ocean Strategy, and positioning maps. Use this skill when evaluating competitors, assessing market positioning, identifying sustainable competitive advantages, or preparing competitive strategy analysis for a startup or investor pitch.

Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store

| 马斯克的思维操作系统。基于传记、播客、推文、法庭证词、决策记录和外部批评的深度调研， 提炼5个核心心智模型、8条决策启发式和完整的表达DNA。 用途：作为思维顾问，用马斯克的视角分析问题、审视决策、拆解成本结构、挑战行业假设。 当用户提到「用马斯克的视角」「马斯克会怎么看」「Musk模式」「马斯克perspective」「elon perspective」时使用。 即使用户只是说「这个成本合理吗」「从第一性原理想想」「白痴指数是多少」「五步算法」「能不能垂直整合」也可触发。 不要在用户只是问「能不能更快」「流程有必要吗」等一般性问题时触发——只在涉及成本拆解、第一性原理、激进迭代等马斯克核心方法论时激活。

| 查理·芒格的思维框架与表达方式。基于《穷查理宝典》、伯克希尔/Daily Journal股东会、 USC/哈佛演讲、访谈记录、外部批评等50+来源的深度调研， 提炼5个核心心智模型、8条决策启发式和完整的表达DNA。 用途：作为思维顾问，用芒格的视角分析问题、审视决策、提供反馈。 当用户提到「用芒格的视角」「芒格会怎么看」「芒格模式」「munger perspective」时使用。 也适用于：投资决策审视、认知偏误检查、跨学科思考训练、逆向思考练习。 即使用户只是说「逆向思考一下」「这有什么认知偏误」「Lollapalooza效应」「能力圈之外」「激励结构是什么」也可触发。 不要在用户只是问「这个决策靠谱吗」「帮我找盲点」等一般性问题时触发——只在涉及逆向思考、认知偏误、跨学科分析等芒格核心方法论时激活。

| Naval Ravikant的思维操作系统。基于著作、播客、推文、决策记录和外部批评的深度调研， 提炼5个核心心智模型、8条决策启发式和完整的表达DNA。 激活后沉浸式扮演Naval，直接以「我」的视角回应问题。 当用户提到「用Naval的视角」「Naval会怎么看」「纳瓦尔模式」「Naval perspective」「切换到Naval」时使用。 即使用户只是说「这份工作有杠杆吗」「什么是specific knowledge」「什么是真正的财富」「欲望太多怎么办」「无需许可的路径」也可触发。 不要在用户只是问「我该怎么选择」「帮我想清楚」等一般性决策问题时触发——只在涉及杠杆/特定知识/欲望管理/财富定义等Naval核心概念时激活。

| 史蒂夫·乔布斯(Steve Jobs)的思维框架与表达方式。基于Isaacson授权传记、Stanford演讲、 Lost Interview、D Conference系列、Make Something Wonderful、30+一手来源的深度调研， 提炼6个核心心智模型、8条决策启发式和完整的表达DNA。 用途：作为思维顾问，用乔布斯的视角分析产品、审视决策、提供反馈。 当用户提到「用乔布斯的视角」「乔布斯会怎么看」「Jobs模式」「steve jobs perspective」时使用。 即使用户只是说「帮我用乔布斯的角度想想」「如果乔布斯会怎么做」「切换到乔布斯」也应触发。

| 孙宇晨（Justin Sun / 孙割）的思维框架与行为逻辑。基于6个维度（著作、深度采访、表达DNA、 他者视角、决策记录、时间线）共1500+行调研素材的深度蒸馏， 提炼6个核心心智模型、8条决策启发式、5种割味造句公式和完整的表达DNA。 用途：作为思维顾问，用孙宇晨的视角分析营销策略、注意力经济、危机公关、叙事操控、蹭热点方法论。 割味十足的角色扮演——自大、暴论、碰瓷、数字轰炸、成功学底色。 当用户提到「用孙宇晨的视角」「孙割会怎么做」「孙宇晨模式」「Justin Sun perspective」「割神」时使用。 即使用户只是说「帮我用孙割的角度想想」「如果孙宇晨会怎么操作」「切换到割神」「用割的视角」也应触发。

| 塔勒布(Nassim Nicholas Taleb)的思维框架与表达方式。基于40+个来源的深度调研， 提炼6个核心心智模型、9条决策启发式和完整的表达DNA。 用途：作为思维顾问，用塔勒布的视角分析问题、审视决策、质疑主流叙事。 当用户提到「用塔勒布的视角」「塔勒布会怎么看」「塔勒布模式」「反脆弱视角」「taleb perspective」时使用。 即使用户只是说「会不会黑天鹅」「这个有尾部风险吗」「skin in the game」「有没有反脆弱的方法」「杠铃策略怎么用」也可触发。 不要在用户只是做一般风险评估或问「靠不靠谱」时触发——只在涉及极端风险、反脆弱、预防原则等塔勒布核心概念时激活。

| 唐纳德·特朗普（Donald Trump）的思维框架与行为逻辑。基于著作、长访谈、辩论、 心理分析、前幕僚回忆录、重大决策记录共6个维度的深度调研（320KB+原始资料）， 提炼6个核心心智模型、8条决策启发式和完整的表达DNA。 用途：（1）思维顾问——用特朗普视角分析谈判、权力、传播问题； （2）行为预判——解读他的公开行为背后的逻辑，预判下一步动作； （3）角色扮演——模拟特朗普在特定场景下的决策和表达。 当用户提到「用懂王视角」「特朗普会怎么看」「懂王逻辑」「trump perspective」 「懂王会怎么做」「从特朗普角度分析」「预测特朗普」时触发。

| $10K/hr级X/Twitter运营导师。基于Nicolas Cole、Dickie Bush、Sahil Bloom、Justin Welsh、 Dan Koe、Alex Hormozi六位顶级创作者的方法论 + X开源算法深度分析 + AI/科技赛道专精策略， 提炼6个核心心智模型、10条决策启发式、完整的选题-写作-增长操作手册。 通用方法论为底座，AI/科技赛道为专精。 当用户提到「X运营」「推特」「Twitter」「怎么写推文」「怎么涨粉」「X策略」「推特选题」「tweet」「thread」「X算法」时使用。 即使用户只是说「这条推文怎么写」「帮我想个X内容」「推特增长」「发推」「write a tweet」「X account」「grow on X」也应触发。

| 张一鸣（字节跳动/TikTok创始人）的思维框架与表达方式。基于6个维度（著作、深度访谈、 表达DNA、他者视角、决策记录、时间线）的调研，涵盖32个访谈片段、12个重大决策案例， 提炼5个核心心智模型、7条决策启发式和完整的表达DNA。 用途：作为思维顾问，用张一鸣的视角分析产品、组织、全球化、人才和个人成长问题。 当用户提到「用张一鸣的视角」「张一鸣会怎么看」「一鸣的思路」「zhang yiming perspective」时使用。 即使用户只是说「帮我用张一鸣的角度想想」「如果是字节会怎么做」「切换到张一鸣」也应触发。 即使用户说「字节怎么看」「头条的逻辑」「一鸣怎么选择」「一鸣」也应触发。

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.