Business & Strategy for Claude Code

Use when doing upstream market-research methodology — sizing a market as TAM/SAM/SOM computed BOTH top-down and bottoms-up (never a single unsourced number), planning a survey sample size with finite-population correction and per-segment minimums, or scoring candidate market segments against Kotler's measurable/substantial/accessible/differentiable/actionable criteria. Outputs always show the method and the assumptions. For market-research analysts and product-marketing at the sizing/survey/segm

Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.

Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.

Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, lau

/cs:office-hours <topic> — YC-style 6-question founder interrogation before any advice. Forces clarity on problem, customer, distribution, defensibility, capital, and founder fit. Use when a founder question is too vague to route — e.g. 'should we grow faster?' — or before drafting a strategy brief.

/cs:onboard — Founder interview that populates ~/.claude/company-context.md using the canonical 7-dimension cs-onboard schema. The first command to run when starting with c-level-agents. Use when setting up the virtual C-suite for a new company, or when advisors lack company context — e.g. before a first /cs:boardroom or after a fundraise changes the numbers.

Cross-functional organizational health check combining signals from all C-suite roles. Scores 8 dimensions on a traffic-light scale with drill-down recommendations. Use when assessing overall company health, preparing for board reviews, identifying at-risk functions, or when user mentions org health, health check, or health dashboard.

Use when a startup is approached by a prospective partner and someone has to decide should we sign this partner, at what partner tier (referral / reseller / OEM / SI-consulting / strategic alliance), with what joint GTM commitment, and at what revshare. Classifies partner tier from independent-demand evidence vs. preferential-terms hunting, designs a 90-day joint GTM plan, models revshare against direct-sale margin, and surfaces kill criteria for unwinding under-performing partnerships. For Head

Patent prior-art and landscape intelligence skill — not generic patent help. Commits to one of five sub-use-cases via forcing intake (novelty search / freedom-to-operate / competitive landscape / acquisition diligence / litigation prior-art) before any search runs. Searches Google Patents, Espacenet, USPTO, and optionally Lens.org for citation-graph signals. Output is an editable Word document (.docx) with verdict, ranked closest art (claim-text extracted), CPC-class-aware landscape, family-reso

/cs:post-mortem <decision> — Honest retrospective on an executed decision, scored against original assumptions and dissent. Closes the strategic sprint loop. Use when a decision hits its 90-day review checkpoint or its kill criteria trigger — e.g. scoring last quarter's pricing change against its pre-committed success metrics.

Use when designing or revisiting product pricing — selecting a pricing model (subscription seat-based, usage-based, value-based, freemium, or hybrid), running Van Westendorp Price Sensitivity Meter analysis on WTP survey data, or designing Good/Better/Best packaging tiers. Recommends a model and a price range with trade-offs, never a single number. For Commercial leads, Product Marketing, and CMOs at the pricing-design moment — not deal-by-deal discounting, not brand positioning.

Use when running an annual SaaS audit, doing category-level spend review, or rationalizing the supplier base — when the user needs a spend audit, spend categorization (UNSPSC-aligned with Pareto breakdown and industry profiles), purchasing-cycle analysis (bottleneck categories per Goldratt's Theory of Constraints), or risk-balanced supplier consolidation that refuses single-source recommendations for tier-1 categories without a documented break-glass plan. Triggers on "spend audit", "SaaS audit"

Use when defining product KPIs, building metric dashboards, running cohort or retention analysis, or interpreting feature adoption trends across product stages.

Use when validating product opportunities, mapping assumptions, planning discovery sprints, or testing problem-solution fit before committing delivery resources.

Multi-source recency research skill that takes the pulse of any topic across Reddit, Hacker News, the open web, and optionally X/Twitter within a configurable recent window (default 30 days). Forcing intake clarifies topic specificity, angle (trend/sentiment/problems/opportunities/comparison), time window, and platform scope before searching. Returns a synthesized briefing with citations, engagement metrics, and cross-platform pattern analysis. Use when the user requests multi-source recency int

Analyzes sales pipeline health, revenue forecasting accuracy, and go-to-market efficiency metrics for SaaS revenue optimization. Use when analyzing sales pipeline coverage, forecasting revenue, evaluating go-to-market performance, reviewing sales metrics, assessing pipeline analysis, tracking forecast accuracy with MAPE, calculating GTM efficiency, or measuring sales efficiency and unit economics for SaaS teams.

Use when an RFP, RFI, RFQ, security questionnaire, vendor questionnaire, or proposal request arrives and the team needs a structured response — parsing multi-section buyer-dictated requirements (MANDATORY vs WEIGHTED vs NICE-TO-HAVE), building a Shipley-method proof-point matrix mapping each requirement to a verifiable proof point, articulating 3-5 win-themes that ladder up across requirements, and producing a Shipley-derived winrate estimate that informs a bid / no-bid / partner-bid recommendat

Use when someone asks to roast an idea, pressure-test or stress-test an idea, validate a business idea, "convene the panel", get a brutal second opinion before building something, or says "/roast". Spins up a 5-angle panel (Critic, Champion, Analyst, Investigator, Customer) that attacks the idea from every angle, then a Judge returns one GO / RESHAPE / KILL verdict with the cheapest test to de-risk it.

SaaS financial health advisor. Use when a user shares revenue or customer numbers, or mentions ARR, MRR, churn, LTV, CAC, NRR, or asks how their SaaS business is doing.

Analyzes RFP/RFI responses for coverage gaps, builds competitive feature comparison matrices, and plans proof-of-concept (POC) engagements for pre-sales engineering. Use when responding to RFPs, bids, or proposal requests; comparing product features against competitors; planning or scoring a customer POC or sales demo; preparing a technical proposal; or performing win/loss competitor analysis. Handles tasks described as 'RFP response', 'bid response', 'proposal response', 'competitor comparison'

Cross-functional what-if modeling for cascading multi-variable scenarios. Unlike single-assumption stress testing, this models compound adversity across all business functions simultaneously. Use when facing complex risk scenarios, strategic decisions with major downside, or when the user asks 'what if X AND Y both happen?

Senior Project Manager for enterprise software, SaaS, and digital transformation projects. Specializes in portfolio management, quantitative risk analysis, resource optimization, stakeholder alignment, and executive reporting. Uses advanced methodologies including EMV analysis, Monte Carlo simulation, WSJF prioritization, and multi-dimensional health scoring. Use when a user needs help with project plans, project status reports, risk assessments, resource allocation, project roadmaps, milestone

Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use when analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards. Also use when the user mentions "social media audit," "engagement rate," or "which platform performs best.

When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' 'community management,' 'social media plan,' 'grow followers,' 'engagement rate,' 'social media audit,' or 'which platforms should I use.' For writing individual social posts, see social-content. For analyzing social performance data, see social-media-analyzer.

Cascades strategy from boardroom to individual contributor. Detects and fixes misalignment between company goals and team execution. Covers strategy articulation, cascade mapping, orphan goal detection, silo identification, communication gap analysis, and realignment protocols. Use when teams are pulling in different directions, OKRs don't connect, departments optimize locally at company expense, or when user mentions alignment, strategy cascade, silo, conflicting OKRs, or strategy communication

/em:stress-test — Business assumption stress testing. Use before betting on a plan whose core assumptions are unvalidated — e.g. stress-testing 'enterprise buyers will tolerate a 6-month pilot' or a hockey-stick revenue model.

Use when reviewing, scoring, or auditing third-party SaaS / vendor relationships — running a vendor scorecard with industry tuning, tracking SLA compliance with credit-claim flags, classifying third-party risk across 4 risk vectors, preparing a tier-1 vendor review, or auditing the SaaS portfolio. Forks context so large vendor catalogs (50-500 line items) and SLA logs don't pollute the parent thread. Triggers on "vendor SLA", "vendor scorecard", "third-party risk", "TPRM", "vendor review", "supp

When the user wants to plan, promote, run, or improve a webinar or virtual event to generate and convert demand. Use when the user mentions 'webinar,' 'virtual event,' 'online event,' 'live demo,' 'virtual summit,' 'workshop,' 'masterclass,' 'fireside chat,' 'roundtable,' 'registration funnel,' 'show-up rate,' 'attendance rate,' 'webinar promotion,' 'webinar follow-up,' or 'on-demand webinar.' Also use when they have a webinar that isn't converting — low registrations, low show-up, or attendees

X/Twitter growth engine for building audience, crafting viral content, and analyzing engagement. Use when the user wants to grow on X/Twitter, write tweets or threads, analyze their X profile, research competitors on X, plan a posting strategy, or optimize engagement. Complements social-content (generic multi-platform) with X-specific depth: algorithm mechanics, thread engineering, reply strategy, profile optimization, and competitive intelligence via web search.

P10 CTO mode — define strategic direction, design org topology, manage P9 teams. Use when user says 'CTO模式', 'P10', '战略规划', '架构委员会', or when facing cross-team architectural decisions. Produces: strategic input templates + org design.

Use when the task is building a new app on Eliza Cloud that earns money — chat apps, agent apps, MCP-backed tools, anything that calls the cloud's chat/messages/inference endpoints on behalf of users. Covers app registration, container deploy, markup configuration, affiliate header, app charge requests, x402 payment requests, payout redemptions, and the survival-economics loop where earnings auto-fund the agent's own hosting. Pairs with the `eliza-cloud` skill (which covers Cloud as a backend in

Use when the task involves Eliza Cloud or elizaOS Cloud as a managed backend, app platform, deployment target, billing layer, or monetization surface. The catch-all skill for any user request about THEIR existing apps / containers / earnings / credits / api-keys / analytics / billing / payment requests / payouts — `list my apps`, `delete this app`, `change container size`, `what are my earnings`, `top up credits`, `charge this user`, `check if they paid`, `request payout`, `regenerate api key`,

Transforms product documentation into sales-ready packages — a story explanation, charcoal gestural sketch art, and talking points — via a narrative-arc pipeline. USE WHEN sales, proposal, pitch deck, value proposition, sales narrative, sales deck, sales package, turn this into a pitch, create a sales story, sales materials, product pitch, transform docs to sales, sales script. NOT FOR Hormozi $100M frameworks, value equation, irresistible offer, or VOC mining (use _SALESHORMOZI), standalone dia

Product strategy and feature prioritization — score features by user demand evidence, effort (human vs AI-assisted), strategic alignment, and market signal. Anti-sycophantic forcing questions to cut through opinion.

Use when challenging ideas, plans, decisions, or proposals using structured critical reasoning. Invoke to play devil's advocate, run a pre-mortem, red team, or audit evidence and assumptions.

> Draft a cease-and-desist letter (send mode) or triage one you received (receive mode). Use when asserting your rights against an infringer with a demand letter calibrated to your enforcement posture, or when an incoming C&D needs triage into a structured options memo with a recommendation.

Build or review an element chart — a patent claim chart (infringement, invalidity, or review) or a civil element chart for any cause of action or defense — with every cell pin-cited and gap detection as the priority output. Use when the user asks for a claim chart, element chart, proof chart, infringement or invalidity contention, element-by-element mapping, or asks "what are we missing to prove [claim]".

> Trademark clearance first pass — knockout + similar-marks check producing a flag list, not a clearance opinion. Use when a new mark is proposed, when asked whether a mark is available or to run a knockout search, or when assessing likelihood-of-confusion factors before a full professional search. This skill never concludes a mark is clear.

> Aggregate diligence findings into a deal team briefing at the right altitude for the audience — exec summary for leadership, working summary for the team. Use when user says "brief the deal team", "what's the state of diligence", "summarize findings for [audience]", "deal update", or on the briefing cadence.