Content & Marketing for Claude Code

Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.

Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.

Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, lau

| Scan and optimize documentation files for SEO. Audits README.md files and docs/ pages for meta tags, headings, keywords, readability, duplicate content, and broken links. Applies fixes, updates sitemap.xml, and generates a report. Usage: /seo-auditor [path]

When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' 'community management,' 'social media plan,' 'grow followers,' 'engagement rate,' 'social media audit,' or 'which platforms should I use.' For writing individual social posts, see social-content. For analyzing social performance data, see social-media-analyzer.

Use when planning video content strategy, writing video scripts, optimizing YouTube channels, building short-form video pipelines (Reels, TikTok, Shorts), or repurposing long-form content into video. Triggers: 'start a YouTube channel', 'video content strategy', 'write a video script', 'repurpose into video', 'YouTube SEO', 'short-form video'. NOT for written blog content (use content-production). NOT for social captions without video (use social-media-manager).

When the user wants to plan, promote, run, or improve a webinar or virtual event to generate and convert demand. Use when the user mentions 'webinar,' 'virtual event,' 'online event,' 'live demo,' 'virtual summit,' 'workshop,' 'masterclass,' 'fireside chat,' 'roundtable,' 'registration funnel,' 'show-up rate,' 'attendance rate,' 'webinar promotion,' 'webinar follow-up,' or 'on-demand webinar.' Also use when they have a webinar that isn't converting — low registrations, low show-up, or attendees

X/Twitter growth engine for building audience, crafting viral content, and analyzing engagement. Use when the user wants to grow on X/Twitter, write tweets or threads, analyze their X profile, research competitors on X, plan a posting strategy, or optimize engagement. Complements social-content (generic multi-platform) with X-specific depth: algorithm mechanics, thread engineering, reply strategy, profile optimization, and competitive intelligence via web search.

Content-adaptive wisdom extraction that reads content first, detects which wisdom domains are present, and builds custom sections around them, with five depth levels and mandatory contrarian takes; pulls YouTube via fabric and articles via WebFetch. USE WHEN extract wisdom, analyze video, analyze podcast, extract insights, key takeaways, summarize interview, distill content. NOT FOR static Fabric extract_wisdom pattern (use Fabric).

One-time onboarding for the content creator workflow — content pipeline stages, trend expiration, cross-platform cascades, heavy idea parking. After successful setup this skill is excluded from selection until the marker file is deleted.

> Review marketing copy for claims that need substantiation, reframing, or cutting. Use when the user says "review this marketing copy", "check these claims", "can we say this", "is this puffery or a problem", or pastes marketing content (landing pages, emails, ads, taglines).

Turn a blog post, article, notes, or any source material into a set of vertical poster images — one cover plus several coherent content slides that explain the core points. Renders HTML/CSS to exact-size PNGs via headless Chrome. Use whenever the user wants cover art, 讲解图/配图, carousel slides, 封面图, poster series, or "content images" from an article/文章/素材/文件, especially for blog, 公众号, 小红书, or social posts. Default output is 1080×1920 PNG named 1.png (cover), 2.png, 3.png … written to the current w

Generate a concise Chinese WeChat-ready Markdown article from an industry name by searching current news from the last month, verifying evidence across production, demand, inputs, ecosystem, policy, financing, and technology signals, and writing first-person neutral third-party industry insight without visible author identity or AI traces. Use when the user asks for 行业新闻追踪, 行业洞察, 近一个月行业分析, 公众号短文, industry trend notes, or a source-backed short article saved to the current project's markdown direc

> 以第三方中立顾问身份，围绕某个产品近1个月内的最新动态，撰写适合公众号发布的简短深度文章（不超过4屏）。 触发条件：用户输入产品名称并希望生成顾问视角的分析文章，提到"帮我写篇XX的文章"、"分析一下XX最近的动态"、"以顾问角度写XX"、"产品影响力文章"、"公众号文章"、"帮我写XX的点评"、"XX最近怎么样"等。 即使用户只说"帮我写一篇关于XX的文章"，只要意图是产品评析，也应使用本 skill。 输出为 Markdown 文件，保存到当前项目 markdown/ 目录，适合手机端阅读，第一人称，中立有据，无AI生成痕迹。

专注微信生态的内容运营专家，精通公众号内容策略、社群运营、裂变增长、私域流量搭建和微信小程序运营。

네이버 검색광고(키워드광고)의 노출수·클릭수·광고비·CTR·CPC·전환수를 조회한다. 캠페인/광고그룹/키워드 목록, 기간별 성과, 연관키워드·월간 조회수 도구 포함. 읽기 전용, 로컬 실행 전용.

| WeChat Official Account topic planning and content calendar management. Based on WeChat article search and trending analysis, generates differentiated topic recommendations and outputs structured content calendars. Activated when users mention "topic", "planning", "content calendar", "trending", or "what to write next week".

When the user wants to create UGC ad campaigns, recruit UGC creators, generate AI UGC content, or scale with user-generated content. Also use when the user mentions 'UGC,' 'user-generated content,' 'creator ads,' 'Spark Ads,' 'whitelisting,' 'AI UGC,' 'Arcads,' 'Creatify,' 'creator brief,' or 'UGC testing.' This skill covers the UGC growth framework from creator recruitment through AI-powered scaling. Do NOT use for technical implementation, code review, or software architecture.

When the user wants to turn content into revenue, build a content-led GTM motion, reverse engineer distribution, or repurpose content across platforms. Also use when the user mentions 'content marketing,' 'content-led growth,' 'content to pipeline,' 'distribution,' 'content repurposing,' 'content strategy,' 'thought leadership,' 'newsletter,' 'content flywheel,' 'organic growth.' This skill covers content-to-revenue systems from creation through pipeline attribution. Do NOT use for technical imp

When the user wants to create AI-generated ad creative, test performance creative, manage creative fatigue, or optimize paid media with AI tools. Also use when the user mentions 'ad creative,' 'performance creative,' 'creative testing,' 'creative fatigue,' 'Meta ads,' 'Google ads,' 'TikTok ads,' 'AI ads,' 'ad budget,' 'ROAS,' 'Advantage+,' or 'Performance Max.' This skill covers AI-powered paid creative from generation through performance optimization. Do NOT use for technical implementation, co

When the user wants to sell through social media, optimize LinkedIn for sales, build DM sequences, or convert content engagement into pipeline. Also use when the user mentions 'social selling,' 'LinkedIn selling,' 'LinkedIn DMs,' 'social prospecting,' 'LinkedIn Sales Navigator,' 'DM sequences,' 'LinkedIn outreach,' 'social pipeline,' or 'LinkedIn optimization.' This skill covers social selling strategy from profile optimization through DM-to-deal conversion. Do NOT use for technical implementati

When the user wants to build video-first cold outreach, create personalized video at scale, implement async selling, or use AI demo generation for prospecting. Also use when the user mentions 'video outreach,' 'personalized video,' 'video prospecting,' 'Tavus,' 'Sendspark,' 'HeyGen,' 'video email,' 'async selling,' 'video demo,' or 'made this for you.' This skill covers video-first outreach systems from personalization through conversion optimization. Do NOT use for technical implementation, cod

发布内容和文章到 X (Twitter)。支持常规推文(文字/图片/视频)和 X Articles(长文 Markdown)。使用真实 Chrome 浏览器绕过反机器人检测。当用户说"发推"、"发到 X"、"发到 twitter"、"分享到 X"、"分享到 twitter"、"发 tweet"、"同步到 X"、"发布到 X"、提到"X Articles"、想从 Obsidian 笔记发布长文内容、或需要转换 Obsidian Markdown 到 X 格式时使用。适用于所有 X/Twitter 发布任务。

X (Twitter) keyword-based reply posting: search tweets by keyword, read each tweet's content, generate contextual replies from a configured brand persona, and post replies to the reply area. Use when user wants to batch reply to X tweets by keyword, auto-comment on X topic tweets, drive traffic via X comments, X comment outreach, search X tweets and leave comments, bulk reply to Twitter search results, keyword comment on Twitter, post replies on X search page, Twitter keyword comment marketing,

Automates the complete Xiaohongshu (XHS / Little Red Book) content operation workflow: pain-point topic collection → style case collection → topic selection → content writing → publishing → performance tracking. Use when user mentions xiaohongshu auto posting, xhs auto post, little red book posting, xiaohongshu post, xiaohongshu auto posting, xiaohongshu content operations, xhs content marketing, post to xiaohongshu, publish on xhs, post on xiaohongshu, xiaohongshu promotion, xiaohongshu operati

This skill helps users extract YouTube influencer profiles including social links, subscriber counts, and channel stats via the BrowserAct API. Agent should proactively apply this skill when users express needs like finding YouTube creators for specific keywords, discovering influencers for a marketing campaign, extracting YouTube channel contact emails, scraping YouTube influencer social media links, gathering subscriber counts for YouTube creators, researching top YouTube channels in a specifi

This skill helps users extract YouTube video transcripts and perform deep competitive analysis on the content. Agent should proactively apply this skill when users express needs like analyze YouTube video content strategy, perform competitive video content analysis, extract and analyze YouTube subtitles for marketing insights, understand competitor value propositions from their videos, identify target audience from YouTube video content, analyze pain points and needs mentioned in YouTube videos,

The Cynic of the product team. Cynical marketer with dry wit and sharp instincts. Tears down feature factories, roasts roadmap theater, and reminds the room what actually sells.

Write press pitches, HN posts, community playbooks, and coordinated launch plans that earn media instead of buying it. Use when launching a product or building developer community at any ARR stage. Trigger with "write a press pitch", "plan a Product Hunt launch".

Writes press pitches, HN posts, community playbooks, and coordinated launch plans that generate earned media and compound developer communities. Use when you need to plan a product launch, draft a press pitch, or build a developer community strategy. Trigger with \"write my HN launch post\", \"build my community playbook\".

Generates strategic 30-day content calendars with release timing, platform mix, batch recording days, and content diversity targets to grow a creator channel consistently. Use when planning a month of content. Trigger with \"build my content calendar\", \"plan my posting schedule\".

Turn a brief into a coordinated multi-channel content set and calendar.

Analyzes YouTube channels for competitive intelligence — engagement rates, content gaps, and steal-worthy patterns. Use when researching competitor channels or building a content strategy. Trigger with "analyze channels", "competitive channel research".

Analyzes page-level traffic performance, classifies rising and declining content, identifies gaps, and recommends data-backed content strategy from Umami analytics. Use when evaluating which content drives results or deciding what to publish next. Trigger with \"analyze content performance\", \"what should I publish next\".

Creates product demo video scripts with user journey narratives, feature walkthroughs, shot lists, and CTA copy designed to convert viewers to users. Use when building a launch or onboarding video for a product. Trigger with \"create demo video\", \"generate product walkthrough script\".

Plans and generates multi-platform content distribution strategies with platform-specific metadata, timing, and cross-promotion linking. Use when publishing a video across YouTube, TikTok, LinkedIn, and more. Trigger with \"distribute my content\", \"plan multi-platform release\".

Transforms technical builds and projects into ranked viral video ideas with titles, hooks, thumbnail concepts, and audience targeting. Use when deciding what to film next from your recent work. Trigger with \"generate video ideas\", \"what should I make next\".

Scores YouTube video ideas against search demand, competition level, trend direction, and audience fit to produce ranked opportunity assessments. Use when deciding which video ideas to prioritize. Trigger with "validate video ideas", "score content ideas".

Produces distribution-first content — blog posts, topic clusters, SEO keyword research, content calendars, and case studies that actually convert. Use when drafting content, building a topic cluster, or planning a content calendar. Trigger with \"write a blog post\", \"build a content strategy\".