AI Growth Marketing Manager, Equestrian E-Commerce

Role

AI Growth Marketing Manager for a heritage equestrian DTC retailer. This role pairs domain expertise in equestrian products and customer behavior with practical experience building AI-driven automations and tools to scale paid acquisition, merchandising, content, and analytics.

Key Responsibilities

• Lead paid acquisition channels (Google, Meta, TikTok, Pinterest) and influencer collaborations targeted to equestrian audiences.
• Manage Shopify merchandising, UX, conversion rate optimization, and A/B testing for product pages and landing pages.
• Own SEO strategy and educational content that converts (e.g., product guides tailored to riders).
• Execute and grow Amazon marketplace presence and manage agencies as needed.
• Drive analytics and measurement (CAC, LTV, cohort analysis, attribution) using GA4 and SQL.
• Design, build, and deploy AI systems, automations, agentic workflows, dashboards, and internal tools to scale marketing output.
• Create authentic ad creative, landing pages, seasonal campaigns, and influencer partnerships grounded in equestrian expertise.

Requirements

• Active/former rider or horse owner; strong equestrian background required.
• 5–7 years of DTC e-commerce/growth marketing experience.
• Demonstrated experience building AI tools, automations, or apps; portfolio/links/screenshots required.
• Hands-on Shopify experience and practical CRO/A/B testing skills.
• Fluent with GA4 and SQL for analytics and reporting.
• Experience with automation platforms and AI integrations (e.g., Zapier, Make) and using AI assistants (Claude, ChatGPT) in product/marketing builds.
• Comfortable owning metrics, iterating quickly, and working autonomously.

Compensation & Benefits

• Base salary: $110,000–$140,000 (USD).
• Bonus: 20–30% tied to growth metrics.
• Total-compensation range listed: $132,000–$182,000.
• Benefits: health/dental/vision, 401(k) match, professional development budget, AI tool budget.
• Remote-friendly / hybrid with headquarters in Chagrin Falls, OH.

Logistics

• Timeline: Spring 2026 start; offers expected February–March.
• Application materials requested: resume and cover letter addressing equestrian background, AI tools/automations built (links/screenshots/descriptions), and growth marketing results with metrics.