AI Growth Marketing Manager, Equestrian E-Commerce
Explicitly requires vibe coding skills—daily use of Claude/ChatGPT to build automations, apps, and agentic AI workflows.
About the Role
Schneiders Saddlery is hiring an AI Growth Marketing Manager who combines deep equestrian knowledge with hands-on AI-building skills to drive paid acquisition, Shopify optimization, SEO, Amazon growth, and analytics for their DTC e-commerce business. The role owns full-stack growth execution and builds AI automations and agentic workflows to scale marketing output.
Job Description
Role
AI Growth Marketing Manager for a heritage equestrian DTC retailer. This role pairs domain expertise in equestrian products and customer behavior with practical experience building AI-driven automations and tools to scale paid acquisition, merchandising, content, and analytics.
Key Responsibilities
- Lead paid acquisition channels (Google, Meta, TikTok, Pinterest) and influencer collaborations targeted to equestrian audiences.
- Manage Shopify merchandising, UX, conversion rate optimization, and A/B testing for product pages and landing pages.
- Own SEO strategy and educational content that converts (e.g., product guides tailored to riders).
- Execute and grow Amazon marketplace presence and manage agencies as needed.
- Drive analytics and measurement (CAC, LTV, cohort analysis, attribution) using GA4 and SQL.
- Design, build, and deploy AI systems, automations, agentic workflows, dashboards, and internal tools to scale marketing output.
- Create authentic ad creative, landing pages, seasonal campaigns, and influencer partnerships grounded in equestrian expertise.
Requirements
- Active/former rider or horse owner; strong equestrian background required.
- 5–7 years of DTC e-commerce/growth marketing experience.
- Demonstrated experience building AI tools, automations, or apps; portfolio/links/screenshots required.
- Hands-on Shopify experience and practical CRO/A/B testing skills.
- Fluent with GA4 and SQL for analytics and reporting.
- Experience with automation platforms and AI integrations (e.g., Zapier, Make) and using AI assistants (Claude, ChatGPT) in product/marketing builds.
- Comfortable owning metrics, iterating quickly, and working autonomously.
Compensation & Benefits
- Base salary: $110,000–$140,000 (USD).
- Bonus: 20–30% tied to growth metrics.
- Total-compensation range listed: $132,000–$182,000.
- Benefits: health/dental/vision, 401(k) match, professional development budget, AI tool budget.
- Remote-friendly / hybrid with headquarters in Chagrin Falls, OH.
Logistics
- Timeline: Spring 2026 start; offers expected February–March.
- Application materials requested: resume and cover letter addressing equestrian background, AI tools/automations built (links/screenshots/descriptions), and growth marketing results with metrics.