AI Product Marketing Consultant - SAP BTP Product Marketing
Explicitly references vibe coding as part of Joule for Developers and developer AI capabilities.
About the Role
Lead product marketing for SAP Build’s developer-focused AI capabilities (Joule for Developers), defining positioning, messaging, and go-to-market execution to drive awareness and adoption. This hybrid role is based in Palo Alto (on-site three days a week) and works cross-functionally with product, engineering, partners, and field teams.
Job Description
Role
SAP is hiring an AI Product Marketing Manager focused on developer AI capabilities within SAP Build (Joule for Developers). You will define value propositions, shape product strategy with market intelligence, and drive global go-to-market execution to increase awareness and adoption of AI-assisted development experiences, including vibe coding and generative automation.
Key Responsibilities
- Lead product marketing for Joule for Developers, including vibe coding, AI-assisted development tools, and related AI capabilities in SAP Build.
- Partner with SAP Build and ABAP engineering teams to inform roadmap decisions and align product innovation with market needs.
- Conduct market and customer research to validate use cases and shape positioning and messaging frameworks.
- Analyze adoption trends, customer feedback, and sales insights to refine GTM strategies and support revenue growth.
- Develop compelling value propositions and narratives to differentiate SAP in the developer AI landscape.
- Collaborate with partners, ISVs, SIs, and developer communities to broaden reach and support adoption.
- Support analyst relations with product briefings and competitive insights.
- Review and ensure accuracy of marketing assets (technical content, demos, solution briefs, thought leadership).
- Deliver presentations for field enablement, partner programs, and customer-facing events.
- Serve as a stakeholder in pricing, packaging, and commercialization decisions for AI capabilities on SAP BTP.
Requirements
- Bachelor’s or Master’s degree in Computer Science, Information Technology, Business Administration, or a related field.
- 3+ years of relevant professional experience and at least 2+ years in product marketing, product management, developer advocacy, or related roles (experience with AI or developer tools preferred).
- Strong understanding of AI market trends, developer tooling, AppDev platforms, and SAP’s application and AI strategy.
- Experience supporting B2B sales cycles, engaging technical audiences, and developing customer-facing demos or assets.
- Strong analytical skills and ability to translate complex information into actionable insights.
- Excellent written and verbal communication skills for technical and executive audiences.
- Demonstrated ability to work independently, learn quickly, and collaborate in international, matrixed environments.
- Willingness to travel globally as required.
Compensation & Location
- Targeted combined annual compensation range (base + variable): 106,900 - 229,400 USD.
- Hybrid role requiring onsite work three times per week in SAP Palo Alto office (US).
- Expected travel: 0-10%.
Team
You will join the SAP BTP Product Marketing organization, a global team responsible for shaping the strategic narrative and market direction for platform capabilities across AI, automation, integration, and application development.