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B2B SEO/AEO Expert
Australia
5 days ago
🚀 Startup💻 Open Source✨ NewExplicitly requires vibe coding and heavy use of AI tools; focuses on visibility inside AI answer engines like ChatGPT and Gemini.
About the Role
Lead organic growth for ElevenLabs' B2B products by owning B2B SEO and AEO across Agents, API and enterprise offerings. This hands-on role combines keyword research, content and page building, AI-driven production, and reporting to drive pipeline-focused organic acquisition.
Job Description
Role
ElevenLabs is hiring a B2B SEO/AEO Lead to own organic growth for business buyers across Agents, developer/API products, and enterprise offerings. The role focuses on low-volume, high-intent keywords and improving visibility in AI answer engines as well as traditional search.
Key Responsibilities
- Own the low-volume, high-intent keyword universe for B2B products, starting with Agents and expanding to API and enterprise.
- Own AEO (Answer Engine Optimization) strategy and measurement.
- Build and ship pages independently and with growth engineers, including programmatic page sets across verticals, use cases, and comparison intents.
- Convert product launches, use cases, and customer stories into pages, FAQs, and content in collaboration with product marketing.
- Help direct the B2B portion of the content calendar alongside the Growth Content Writer.
- Build reporting that makes B2B organic impact legible and ties organic activity to pipeline metrics.
Requirements
- Experience owning SEO for a B2B software company.
- Strong keyword judgment focused on bottom-of-funnel intent and pipeline value.
- Hands-on and independent: comfortable working with AI tools, vibe coding, improving tooling, and shipping quickly.
- Current experience improving visibility in AI search (e.g., ChatGPT, Gemini or other answer engines).
- Comfortable with content: able to write, brief, and edit to a high standard.
Preferred / Nice-to-have
- Programmatic SEO at scale.
- Experience marketing to developers and business buyers.
- Experience in voice AI, CX, contact centre, or developer tools categories.
- Experience working with B2B sales teams and translating buyer conversations into content.
- Multi-language and international SEO.
- A portfolio of side projects, automations, or programmatic sites launched.
Growth Potential
- Opportunity to own B2B organic growth as a function and build a team of writers and page builders.
- Potential to lead organic and AI search strategy across ElevenLabs and expand ownership of acquisition and pipeline metrics.
Working Style & Location
- Remote role that can be executed globally; optional offices in London, New York, Madrid, Warsaw and additional hubs.
- High-velocity, autonomous teams; AI-first production workflows.
What ElevenLabs Provides (selected perks)
- Annual discretionary stipend for learning & development.
- Annual discretionary stipend for social travel to meet colleagues.
- Annual company offsite.
- Monthly co-working stipend for those not near main hubs.
- Flexible use of company offices in multiple cities.