Brand Creative Lead

Role

TerraFirma is hiring a Brand Creative Lead to document and share the company’s mission by producing cinematic, product-first visual content. This hands-on role blends director of photography, lead editor, and storyteller responsibilities and works closely with founders and the engineering team to translate robotics and construction work into high-signal content.

Key Responsibilities

• Own brand development and narrative; collaborate with external branding partners as needed
• Shoot high-fidelity video and stills in the field and on the shop floor, including aerial footage via drones
• Manage the full post-production pipeline, including editing and cinematic color grading
• Create motion graphics and VFX as required to explain technical work and highlight product quality
• Translate engineering and technical work into accessible content that attracts talent and partners
• Manage online presence and treat posts as product drops; monitor cultural conversation and insert TerraFirma into relevant narratives
• Oversee production and maintenance of all brand, video, and visual assets
• Manage merchandise, HQ visual assets, brand collateral, and visual campaigns

Requirements

• 2+ years of experience in brand management, video/visual production, editing, and/or creative direction
• Portfolio demonstrating a distinct aesthetic suited to hardware, robotics, or industrial environments (reels, campaigns, websites — PDF-only portfolios are not sufficient)
• Proficiency in video editing and design tools (explicitly calls out Figma)
• Experience with motion graphics, VFX, and cinematic color grading workflows (ProRes Log mentioned)
• Comfortable working in technical environments and collaborating with engineering teams
• Experience operating drones for aerial capture and filming hardware/machinery in industrial settings
• Strong personal brand or evidence of community building online
• Willingness to work extended hours or weekends for critical deadlines and to operate in a fast-paced, scrappy startup environment
• Must be willing to relocate to Austin, TX if not within commuting distance

Compensation & Benefits

• Base compensation varies and will be determined case-by-case based on experience and education
• Total compensation includes equity in TerraFirma
• Relocation packages are available to help cover moving costs