Brand Creative Lead
Explicitly mentions vibe coding and leveraging AI tools for brand positioning and content workflows.
About the Role
TerraFirma Robotics seeks a hands-on Brand Creative Lead to capture and communicate the company's mission through cinematic visual content. The role combines director of photography, lead editor, and storyteller responsibilities to produce high-fidelity video, images, and brand assets that translate complex robotics and construction work into compelling narrative to attract talent and partners.
Job Description
Role
TerraFirma is hiring a Brand Creative Lead to document and share the company’s mission by producing cinematic, product-first visual content. This hands-on role blends director of photography, lead editor, and storyteller responsibilities and works closely with founders and the engineering team to translate robotics and construction work into high-signal content.
Key Responsibilities
- Own brand development and narrative; collaborate with external branding partners as needed
- Shoot high-fidelity video and stills in the field and on the shop floor, including aerial footage via drones
- Manage the full post-production pipeline, including editing and cinematic color grading
- Create motion graphics and VFX as required to explain technical work and highlight product quality
- Translate engineering and technical work into accessible content that attracts talent and partners
- Manage online presence and treat posts as product drops; monitor cultural conversation and insert TerraFirma into relevant narratives
- Oversee production and maintenance of all brand, video, and visual assets
- Manage merchandise, HQ visual assets, brand collateral, and visual campaigns
Requirements
- 2+ years of experience in brand management, video/visual production, editing, and/or creative direction
- Portfolio demonstrating a distinct aesthetic suited to hardware, robotics, or industrial environments (reels, campaigns, websites — PDF-only portfolios are not sufficient)
- Proficiency in video editing and design tools (explicitly calls out Figma)
- Experience with motion graphics, VFX, and cinematic color grading workflows (ProRes Log mentioned)
- Comfortable working in technical environments and collaborating with engineering teams
- Experience operating drones for aerial capture and filming hardware/machinery in industrial settings
- Strong personal brand or evidence of community building online
- Willingness to work extended hours or weekends for critical deadlines and to operate in a fast-paced, scrappy startup environment
- Must be willing to relocate to Austin, TX if not within commuting distance
Compensation & Benefits
- Base compensation varies and will be determined case-by-case based on experience and education
- Total compensation includes equity in TerraFirma
- Relocation packages are available to help cover moving costs