BWL - Spezialisierung Artificial Intelligence B.A. (m/w/d) 2026
Mentions vibe coding as desirable and lists AI assistants (ChatGPT, Copilot, Gemini, Midjourney), so you'll use AI tools for marketing content workflows.
About the Role
Dual B.A. in Business Administration with a specialization in Artificial Intelligence (start 2026) based in München. Combines academic study with practical work on AI-driven marketing and partner account management, including campaign conception, AI-assisted content workflows, lead generation and campaign analysis.
Job Description
Role
Dual study (Duales Studium) B.A. Business Administration with specialization in Artificial Intelligence in cooperation with IU Internationale Hochschule München. The position is based in München and combines academic coursework with practical assignments at CANCOM, focused on marketing and partner account management.
Key Responsibilities
- Participate in conception and execution of marketing campaigns for IT vendors
- Contribute to modern AI-based marketing use cases (supporting content workflows for text, image, video), lead generation and audience building
- Support across marketing and communications disciplines
- Perform campaign analyses, optimizations, reporting and evaluations
- Collaborate with internal departments, sales and hardware partners
- Work on real customer situations and projects with modern IT equipment
Requirements
- Interest in the intersection of technology and business; enthusiasm for marketing and AI
- Basic knowledge of AI technologies; first practical experience with AI tools is desirable
- Initial experience or interest in vibe coding is welcomed
- Practical familiarity with AI assistants and tools such as ChatGPT, Copilot, Gemini, Midjourney, Suno, ElevenLabs
- Self-driven, proactive working style with responsibility and a willingness to learn
- Team orientation, service focus and analytical skills
- Minimum requirement: general university entrance qualification (Abitur); study dropouts are welcome to apply
Education & Structure
- Academic training through cooperation with IU Internationale Hochschule München
- Dual structure combining company placements and university studies
Benefits (selected)
- Attractive dual study place in a modern company
- Full coverage of the Deutschlandticket for work and private use
- Reimbursement of learning materials and payment of semester fees for dual students
- Sponsored opportunities for study abroad semesters
- Corporate Benefits discount portal
- Regular health days and discounted gym access via Wellhub
- Central welcome days for onboarding and various employee events (e.g., summer party, Christmas party)
- Professional IT environment with modern equipment and good public transport connections
Location & Contact
- Workplace: München
- Contact: Lisa-Sophie Riß, Specialist Trainees & Talents (+49 89 540 54-5757). WhatsApp inquiries possible at +49 170 3767664.