Content Marketing Manager (m/f/d)
Explicitly references bridging vibe coding and no-code; role works with Onepage AI and AI-assisted content workflows.
About the Role
Lead content marketing for an AI-first SaaS product, creating conversion-focused funnels, landing pages, and email sequences. Build and scale AI-assisted content workflows and messaging to drive measurable customer acquisition and retention across the user journey.
Job Description
Role
Content Marketing Manager for Onepage GmbH, an AI-first SaaS product. The role focuses on developing feature messaging, high-converting landing pages and email sequences, and designing funnel architectures that improve conversion across the customer journey. You will build scalable, AI-supported content workflows and work closely with the marketing and product teams.
Key Responsibilities
- Develop and translate feature communication into persuasive landing page copy and email sequences
- Design and optimize funnel architecture through audience and competitor research
- Build and scale AI-augmented content workflows for copy generation, A/B test variants, and personalization
- Define where AI can automate processes and where human review is required
- Manage content operations and scaling using AI tools to maintain quality and efficiency
- Write performance-driven ad copy and conversion-focused content
- Collaborate with a five-person marketing team and product team; report to the Teamlead Online Marketing
Requirements
- Several years of experience in online marketing with a focus on content and funnels (preferably SaaS or high-growth environments)
- Deep understanding of conversion psychology, audience analysis, and copywriting
- Practical experience using generative AI tools (e.g., ChatGPT, Claude, Jasper) for copy, email sequences, and landing page optimization
- Skilled in prompt engineering to produce reproducible, high-quality AI outputs
- Ability to design and implement AI-supported workflows that scale content creation without sacrificing quality
- Structured, self-driven work style and fast learning ability
Benefits & Perks
- 100% remote (Remote-first) with flexible working arrangements
- Supplemental health insurance and a subsidy for the Wellhub health program
- Employee discounts via FutureBens
- Flat hierarchies and short decision paths
- Long-term career perspective and opportunities for continuous learning and professional development
Team & Reporting
- Reports to the Teamlead Online Marketing (Elena)
- Close collaboration with a five-person marketing team and the product team