Content Strategist (AI-Native)
Heavy AI-native focus: expects building AI-enabled content systems and automations to scale publishing and workflows.
About the Role
PriceLabs is hiring an AI-native Content Strategist (India only) to own end-to-end content strategy, build AI-enabled content systems and automations, and scale publishing across multiple brands and formats while maintaining strong editorial standards and measurable business impact.
Job Description
Role
PriceLabs is seeking a Content Strategist (AI-Native) to lead content strategy across multiple brands (Rental Scale-Up, PriceLabs product blogs, and a new domain). The role combines editorial leadership with hands-on design of AI-enabled systems and workflows to scale a small team to produce content across articles, newsletters, video, webinars, and social.
Key Responsibilities
- Own content strategy end-to-end: identify stories, decide angles, write briefs, ship pieces, and measure results.
- Design and build systems, workflows, and automations so a small team can operate at large-team scale; prioritize automating recurring manual tasks.
- Prototype and push forward the AI stack; identify outdated processes and test new AI-enabled approaches.
- Publish across formats and own quality standards for articles, newsletters, video, webinars, and social, coordinating across contributors.
- Integrate content operations between Rental Scale-Up and PriceLabs: shared workflows, tooling, and standards.
- Measure what matters and optimize for reader-to-customer conversion rather than vanity metrics.
Requirements
- 4+ years in digital content, SEO, content marketing, or a closely adjacent field.
- Strong editorial instincts and the ability to identify meaningful stories from long-form sources.
- Concrete, demonstrable AI expertise: documented workflows, automations, and prompts moved into production; applications should describe a specific AI-enabled content system and what it replaced.
- Systems thinker: view content operations as a machine to design rather than a checklist.
- Comfortable with tools like n8n, Zapier, Make, or direct API work and able to learn new tools quickly.
- Comfortable writing, editing, shipping, and uploading content; seniority is in thinking and ownership rather than distance from execution.
- Comfortable with rapid decision cycles and ambiguity.
- Native or bilingual English required.
Nice to have
- Experience in travel, hospitality, real estate, SaaS, or other B2B professional audiences.
- Background in journalism, newsroom operations, or publication-style content.
- Working knowledge of Claude Code, Cursor, or similar agentic coding tools.
- Experience with headless CMS platforms (Sanity, Contentful, Strapi) and SEO-preserving migrations.
Benefits / Additional details
- Remote-first organization; work-from-home is the norm.
- Join a globally distributed remote team.
- Role limited to individuals residing in India.