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CRO Lead
Remote
1 month ago
💻 Open SourceReferences "vibe coding" software as an option for rapid landing-page builds — expects fast, no-code/light-code prototyping and iteration.
About the Role
HealthyCell is hiring a performance-driven CRO Lead to own and optimize landing pages and funnels to increase conversion rate and revenue per session. The role focuses on rapid testing, iteration, and hands-on page builds using no-code/light-code tools to convert paid traffic into measurable revenue growth.
Job Description
Role
HealthyCell seeks a CRO Lead to own and optimize landing pages and website funnels to improve conversion rate (CVR) and revenue per session (RPS). This is a hands-on, operational role focused on rapid testing, iteration, and measurable performance improvements.
Key Responsibilities
- Build and launch landing pages quickly using tools like Lovable, Webflow, or similar/no-code platforms.
- Own and improve CVR and RPS across key funnels.
- Run a continuous optimization loop: build → test → learn → iterate.
- Develop and refine message architecture and ensure alignment between ads and landing pages.
- Execute structured tests across headlines, page structure, offers/pricing, proof elements (reviews, UGC, clinical validation), layout/design, and CTAs.
- Identify and remove friction points (confusion, overload, weak messaging, poor CTA flow).
- Document tests and results and communicate learnings to relevant team members.
Requirements
- Proven experience improving conversion rates for DTC e-commerce brands (required: conversion optimization experience, 3 years).
- Ability to build landing pages independently using no-code or light-code tools.
- Strong understanding of direct response marketing and funnel optimization.
- Demonstrated ability to design, run, and interpret A/B tests.
- Familiarity with paid traffic environments (Meta preferred).
- Strong copywriting instincts, design judgment, data-driven decision making, and ability to operate quickly and independently.
Tech Stack Familiarity
- Lovable, Webflow, other no-code/light-code or “vibe coding” software
- Paid traffic platforms (Meta)
Success Metrics
- Weekly (or faster) launch cadence for landing pages and variants.
- Documented, consistent testing cadence with actionable learnings.
- Measurable improvements in CVR and RPS (example: 2% → 3%+).
- Faster iteration cycles and improved performance from paid traffic.
Compensation & Benefits
- Base salary starting at $120,000 per year with significant upside tied to conversion and revenue improvements.
- Performance-based bonus and stock options.
- Benefits include health insurance, dental insurance, flexible schedule, and paid time off.
Location & Type
- Full-time, remote.