CRO Lead

Role

HealthyCell seeks a CRO Lead to own and optimize landing pages and website funnels to improve conversion rate (CVR) and revenue per session (RPS). This is a hands-on, operational role focused on rapid testing, iteration, and measurable performance improvements.

Key Responsibilities

• Build and launch landing pages quickly using tools like Lovable, Webflow, or similar/no-code platforms.
• Own and improve CVR and RPS across key funnels.
• Run a continuous optimization loop: build → test → learn → iterate.
• Develop and refine message architecture and ensure alignment between ads and landing pages.
• Execute structured tests across headlines, page structure, offers/pricing, proof elements (reviews, UGC, clinical validation), layout/design, and CTAs.
• Identify and remove friction points (confusion, overload, weak messaging, poor CTA flow).
• Document tests and results and communicate learnings to relevant team members.

Requirements

• Proven experience improving conversion rates for DTC e-commerce brands (required: conversion optimization experience, 3 years).
• Ability to build landing pages independently using no-code or light-code tools.
• Strong understanding of direct response marketing and funnel optimization.
• Demonstrated ability to design, run, and interpret A/B tests.
• Familiarity with paid traffic environments (Meta preferred).
• Strong copywriting instincts, design judgment, data-driven decision making, and ability to operate quickly and independently.

Tech Stack Familiarity

• Lovable, Webflow, other no-code/light-code or “vibe coding” software
• Paid traffic platforms (Meta)

Success Metrics

• Weekly (or faster) launch cadence for landing pages and variants.
• Documented, consistent testing cadence with actionable learnings.
• Measurable improvements in CVR and RPS (example: 2% → 3%+).
• Faster iteration cycles and improved performance from paid traffic.

Compensation & Benefits

• Base salary starting at $120,000 per year with significant upside tied to conversion and revenue improvements.
• Performance-based bonus and stock options.
• Benefits include health insurance, dental insurance, flexible schedule, and paid time off.

Location & Type

• Full-time, remote.