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Digital Marketing Strategist

GYBO Digital Marketing
GTM / Marketing / Sales / Customer / DevRel / Training
United States
1 month ago
🤖 AI-First🌍 Remote💻 Open Source
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Leverages AI/LLM-driven content and SEO tools for content strategy; involves light WordPress work but is not coding-focused.

About the Role

Lead brand messaging and content strategy for client accounts, crafting narratives, tone guides, and SEO-optimized content that performs across channels. Serve as the primary client contact while managing project timelines, reporting, and light WordPress content implementation.

Job Description

Role

You will serve as a Storytelling & Brand Messaging Strategist responsible for defining brand narratives, messaging hierarchies, tone-of-voice guides, and content frameworks that align with user needs and business goals. This is a client-facing role where you’ll lead relationships, shape content strategies, and ensure messaging performs across channels.

Key Responsibilities

  • Craft compelling brand narratives, messaging hierarchies, tone-of-voice guides, and content frameworks.
  • Collaborate closely with clients to uncover brand differentiation and translate it into audience-facing messaging.
  • Serve as the strategic partner and main point of contact for clients; lead monthly meetings, reporting calls, and regular check-ins.
  • Develop and guide website copy, landing pages, blog content, and other content assets with an SEO focus.
  • Ensure content is optimized for performance while maintaining a human, brand-driven voice; stay current on SEO best practices and AI/LLM developments.
  • Manage project timelines, deliverables, and cross-team communication; produce clear, actionable reporting on results.
  • Provide light web support, primarily content implementation and updates in WordPress and structuring web content with UX in mind.

Requirements

  • Proven experience crafting brand messaging and SEO-optimized content.
  • Strong storytelling, strategic thinking, and communication skills; ability to listen, ask incisive questions, and translate business goals into content plans.
  • Experience managing client relationships and running projects from strategy through execution.
  • Basic WordPress knowledge (content implementation and editing; not heavy coding).
  • Familiarity with SEO tools and trends, and awareness of AI/LLM-driven content developments.
  • Highly organized, detail-oriented, and motivated to learn.

Bonus Qualifications

  • Background in journalism, copywriting, marketing, or UX writing.
  • Experience using Google Analytics, SEMrush, or Surfer.

Compensation & Logistics

  • Contract role, part-time (expected 10–30 hours per week).
  • Pay: $35.00 - $40.00 per hour.
  • Remote work.

Tech Stack

WordPressGoogle AnalyticsSEMrushSurferAI/LLM

Skills

Brand MessagingStorytellingStrategic ThinkingCommunicationClient Relationship ManagementProject ManagementContent StrategySEOReporting & AnalyticsUX Content StructuringAttention to DetailCollaborationListeningTime ManagementCopywritingUX Writing

Experience Level

Mid

Salary

USD 35 - 40/year

Employment Type

Contract

Benefits

  • •Contract
  • •Part-time (10–30 hours per week)
  • •Remote
  • •Hourly pay ($35.00 - $40.00 per hour)