Director of Content & Creative Strategy

Role

Director-level role owning content and creative strategy for UnlimitedIRL’s internal marketing and client projects. The position is fully in-office in Culver City and requires hands-on execution across ideation, shooting, editing, design, copy, and client-facing presentation.

Key Responsibilities

• Social Content (primary)

  • Create and film short-form content native to Instagram Reels, TikTok, YouTube Shorts, X, and LinkedIn.
  • Edit content regularly (iPhone and pro camera) and turn drops, behind-the-scenes, and client moments into high-performing posts.
  • Build weekly content calendars, write captions, and monitor trends and platform shifts.

• Creative Strategy & Client Ideation (core)

  • Lead creative ideation for marketing and client projects, including social concepts, stream segments, promos, and announcements.
  • Participate in client calls as a creative partner: brainstorms, pitches, revisions, and run-of-show ideas.
  • Translate rough ideas into hooks, shot lists, formats, and lightweight creative briefs.
  • Define campaign look-and-feel and build repeatable content frameworks.

• Email Campaigns (major secondary)

  • Own end-to-end email marketing: planning, copy, design, segmentation, performance tracking.
  • Create reusable templates and a lightweight brand system for emails.

• Design & “Vibe Coding” (support)

  • Build clean layouts and assets in Figma: landing pages, promo graphics, product one-pagers, and event assets.
  • Use Cursor to build proofs of concept or fix bugs in internal tools and for clients.
  • Execute marketing assets end-to-end, with the ability to hire subcontractors when needed.

Qualifications / Requirements

• 3–7+ years of experience in content, social media, or creative marketing roles.
• Proven record running brand social accounts and producing high-performing short-form content.
• Experience supporting client campaigns (ideation, pitching, deliverables, revisions).
• Bachelor’s degree in Marketing, Communications, Film/Media, Design, or related field preferred but not required with an exceptional portfolio.
• Portfolio required with examples of short-form edits, social posts/campaigns, email campaigns, and design work (Figma or equivalent).
• Strong short-form editing skills, shooting ability (iPhone and camera), solid copywriting for social and email, and organized, reliable execution.
• Email campaign experience (Klaviyo, HubSpot, Mailchimp or similar) and familiarity with Figma and Premiere.

Compensation & Location

• Pay: $80,000 - $100,000 per year.
• Work location: In person (Culver City).

Tools & Tech Mentioned

• Cursor, Figma, Premiere, Klaviyo, HubSpot, Mailchimp, iPhone, pro camera