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Founding Growth Marketer / GTM Engineer

San Francisco, CA
$120k - $200k
2 days ago
🚀 Startup🔥 Hot
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Explicitly requires vibe coding for experiments and internal tooling/automation to move faster.

About the Role

Lead Usul's founding growth and GTM efforts by building and running acquisition, activation, and retention systems. Own SEO, landing pages, lifecycle campaigns, analytics, and internal automation (vibe-coding) to scale revenue and compounding growth.

Job Description

Role

As the Founding Growth Marketer / GTM Engineer you will design and execute growth systems that turn early momentum into repeatable scale. You will own end-to-end acquisition, activation, and retention workstreams, partner with product/design/engineering, and build internal tooling and automation to move faster.

Key Responsibilities

  • Own and continuously optimize landing pages, conversion flows, and outbound campaigns from strategy through execution
  • Lead SEO end-to-end: keyword research, programmatic pages, content strategy, and on-page optimization
  • Build dashboards, systems, and processes to capture learnings and compound growth over time
  • Design and run lifecycle campaigns (email, onboarding, reactivation) to drive activation and retention
  • Partner closely with product, design, and engineering to align growth efforts with product direction
  • Vibe-code internal tools and automation to eliminate manual work and accelerate experiments

Requirements

  • 2–5 years in a growth or GTM role at an early-stage or B2B SaaS startup
  • Proven track record owning SEO, landing page optimization, email marketing, and content strategy
  • Strong analytical skills and comfort with funnels, cohorts, and conversion metrics
  • Scrappy, high-ownership operator who can run experiments without waiting on engineering
  • Bias to action, comfortable with ambiguity, and interest in national security / defense tech

Interview Process

  • Intro call (15 min)
  • Founder culture call (15–30 min; in person if in SF)
  • GTM technical interview (45 min)
  • 2–3 day work trial
  • Offer

Compensation

  • Range provided: $120,000 - $200,000 (USD)

Skills

Growth MarketingSEOConversion Rate OptimizationLanding Page OptimizationEmail MarketingContent StrategyLifecycle MarketingAnalyticsFunnel AnalysisCohort AnalysisExperimentationAutomationCross-functional CollaborationHigh Ownership / Scrappy OperationsA/B TestingProduct Alignment

Experience Level

Mid

Salary

USD 120,000 - 200,000/year

Employment Type

Full-time