Founding Marketing
Explicitly requires vibe-coding and AI-native automation (mentions using Claude/code to automate repeatable workflows).
About the Role
Terac is hiring a founding marketing lead to own and grow the expert side of its marketplace by acquiring top experts, running growth campaigns, and representing the company at events. The role combines community building, event marketing, data-driven experimentation, and semi-technical automation to scale expert supply.
Job Description
Role
You will own and grow the expert side of Terac’s marketplace—a B2C-style effort to recruit, verify, and retain top experts across domains. This founding marketing role combines growth marketing, community engagement, event representation, and hands-on experimentation.
Key Responsibilities
- Expert acquisition: design and run 24/7 marketing campaigns (paid, referral, UGC, organic) to recruit high-leverage experts.
- Community & credibility: engage in Reddit, Discord, Slack, and other communities; organize roundtables and earn trust so “Terac expert” becomes a sought-after title.
- Event marketing: represent Terac at monthly dinners, hackathons, and other events; travel domestically and internationally to recruit and engage experts.
- Measurement & growth: track marketplace metrics (LTV, CAC) and run experiments to measure impact and scale successful initiatives.
- Automation & tooling: identify repeatable workflows and automate them using available AI tools and code-based automations.
Requirements
- Proven bias to action and comfort operating with high agency; able to run experiments, measure outcomes, and iterate quickly.
- Data-driven mindset: experience tracking and optimizing metrics like LTV and CAC.
- Community-building experience across platforms such as Reddit, Discord, and Slack.
- Semi-technical builder: able to learn and use AI-native tools and automation (role mentions using Claude/code to automate workflows).
- Comfort with travel and representing the company at in-person events worldwide.
Compensation & Benefits
- Compensation range: $130,000 - $170,000
- Competitive salary plus meaningful equity vested over four years
- $15,000 relocation bonus for moving to the Bay Area
- $10,000 housing bonus if living within 0.5 miles of the office
- Health, Dental, Vision insurance
- 401(k) with company match
Location & Schedule
- In-person six days per week in downtown San Francisco; frequent domestic and international travel for events and community outreach.
Company Context
Terac runs a marketplace that matches verified experts with opportunities and is building agent-driven systems to recruit and verify experts at scale. This is an early-stage, founding-team role with high ownership and growth opportunity.