Growth Marketing Lead
Explicitly requires vibe coding skills; uses AI coding assistants like Claude Code and Cursor for rapid prototyping and shipping growth experiments.
About the Role
Lead Pinecone's growth engine by combining technical execution and strategic growth initiatives across PLG and sales-assisted motions. Architect automation, optimize acquisition and conversion funnels, run data-driven experiments, and build the analytics and automation infrastructure that convert developers into qualified pipeline and revenue.
Job Description
Role
The Growth Marketing Lead will scale the company’s growth engine by blending technical execution with strategic growth initiatives across Product-Led Growth (PLG) and sales-assisted motions. This role partners with engineering and product to build automation, analytics, and campaign systems that convert developers into qualified pipeline and revenue.
Key Responsibilities
- Design, build, and optimize user acquisition funnels across web and mobile to drive sustainable growth.
- Develop tools and systems for viral growth mechanics, referral programs, and user engagement features.
- Design and execute behaviorally triggered lifecycle email programs for onboarding, activation, expansion, and win-back; improve deliverability and conversion to pipeline.
- Run multi-touch campaigns across paid search/social, content, email, and webinars with clear attribution and ROI tracking.
- Build and maintain analytics infrastructure to track user behavior and measure experiment outcomes.
- Build n8n (or equivalent) automations for lead capture, enrichment, routing, lifecycle triggers, and alerts.
- Execute disciplined A/B testing across subject lines, CTAs, sequences, landing pages, and onboarding flows.
- Manage paid budgets to improve CAC and payback while protecting funnel health and profitability.
- Own SEO end-to-end: topic-cluster strategy, content assets (comparisons, alternatives, pricing, case studies), technical fixes (schema, internal linking, crawl/index hygiene), and measurement of organic pipeline contribution.
Requirements
- 7+ years in growth engineering, growth marketing, or technical product marketing within PLG and B2B SaaS environments.
- 3+ years hands-on software engineering experience with modern web technologies (JavaScript/TypeScript, React, Node.js, Python, or similar).
- Comfortable “vibe coding” with AI coding assistants (e.g., Claude Code, Cursor) to prototype and ship growth experiments and automations.
- Strong proficiency with marketing automation platforms (HubSpot), CRM systems (Salesforce), and workflow automation tools (n8n, Zapier, Retool, or similar).
- Deep understanding of analytics platforms (Heap, Mixpanel, Segment), A/B testing frameworks, and statistical significance for experiment design.
- Advanced SQL and data analysis skills to derive actionable insights from user behavior and campaign performance.
- Proven experience designing lifecycle email campaigns with strong metrics for deliverability and pipeline conversion.
- Hands-on experience managing paid media budgets and optimizing for CAC, LTV, and unit economics.
- Strong project management and cross-functional communication skills.
Preferred
- Experience with developer-focused or AI/ML/data infrastructure companies and technical buyer journeys.
- Familiarity with BI tools (Metabase, Sigma, Looker) for dashboards and reporting.
- Experience integrating CRM, data warehouse, product analytics, and marketing tools via n8n or equivalent automation systems.
- Background in early-stage startups with comfort in ambiguity and rapid iteration.
Benefits
- Comprehensive health coverage: Medical, Dental, Vision
- Free mental health therapy sessions; One Medical, Tela-doc, and Health Advocate subscriptions
- Cost-savings on gynecology, fertility, and family-building care
- Equity award
- 401(k)
- Flexible time off
- Paid parental leave
- Annual department retreat
- Work-from-home equipment stipend
Compensation
- Compensation Range: $180,000 - $240,000