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Growth Marketing Manager (AI Software)
Home Office
3 months ago
π Startupπ» Open SourceMentions Vibe Coding as a nice-to-have and focuses on an AI IDE powered by LLM agents, so it's aligned with vibe coding and AI-assisted prototyping.
About the Role
Lead growth marketing for Quadcode's AI IDE, owning go-to-market strategy and end-to-end user acquisition with a focus on community-led, organic, and guerrilla initiatives. Deliver measurable DAU and conversion growth while optimizing acquisition funnel metrics and managing lean budgets.
Job Description
Role
Quadcode is hiring a Growth Marketing Manager to own marketing for an AI-powered IDE product. The role requires building and executing a scalable user acquisition strategy, running community-led and organic growth initiatives, and delivering on acquisition KPIs.
Key Responsibilities
- Define and execute a scalable acquisition strategy focused on organic, community-led, and guerrilla initiatives within AI and developer ecosystems.
- Own end-to-end acquisition targets (new active users per month), DAU growth, and conversion to paying users.
- Track and optimise the full acquisition funnel (traffic β activation β DAU β paid), improving CAC and unit economics.
- Grow presence and engagement across social media, blogs, and niche dev/AI communities (Reddit, Discord, X/Twitter, YouTube, Telegram) through organic content, community participation, and influencer collaborations.
- Manage outsourced promo content production (videos, reviews, product demos) and ensure quality and timely delivery.
- Own the marketing budget and allocate resources to maximise ROI.
- Collaborate closely with the product team to align acquisition with onboarding, activation, and monetisation.
- Monitor trends in AI, developer tools, and AI-driven communities.
Requirements
- 3+ years of experience in growth marketing with a track record of launching and scaling tech products (IT, AI, or startups preferred).
- Proven ability to drive user acquisition through guerrilla, community-led, and organic strategies while managing lean budgets.
- Experience collaborating with influencers and creators in AI/developer/tech niches, including sourcing, negotiating, and measuring impact.
- Familiarity with developer/AI communities (Reddit, Discord, X/Twitter, Telegram, etc.) and understanding of community dynamics.
- Strong analytical skills to track, optimise, and iterate acquisition funnels and KPIs.
- Ability to think strategically and execute hands-on, including sourcing contractors and launching campaigns.
- Fluent English (minimum B2+) and fluent Russian (minimum C1).
Nice to have
- Familiarity with modern AI tools and hands-on experience using them in marketing.
- Basic skills in low-code/no-code platforms, including Vibe Coding.
Benefits
- Competitive compensation (paid in EUR or USDT).
- Full-time remote work (External Vendor contract) with high autonomy and full ownership of product marketing.
- Access to modern AI tools and a collaborative team that supports experimentation and quick feedback.
- Direct impact on product growth and exposure to a global audience.