Growth Marketing Manager, Developer Acquisition
Directly tied to AI-native workflows and coding agents; experiments include AI-SEO and LLM optimization to reach developers.
About the Role
Lead developer-focused acquisition for Bluebox.ai (a Dynatrace product) by designing, running, and scaling experimental marketing channels to drive developer sign-ups and activation. Own paid media, channel attribution, and the content pipeline while iterating quickly on hypotheses and measurement.
Job Description
Role
Dynatrace (Bluebox.ai) is hiring a Growth Marketing Manager, Developer Acquisition to find, prove, and scale channels that put Bluebox in front of developers. You will run acquisition as an experimental system, owning hypothesis-driven experiments, paid media, attribution, and content execution for developer audiences.
Key Responsibilities
- Design and run acquisition experiments across developer-centric channels (developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, community sponsorships).
- Own paid media targeted to developers, from awareness placements through paid influencer videos, livestreams, and articles, with tight budget discipline and cost-per-sign-up focus.
- Own channel and campaign attribution; report against sign-ups, first meaningful usage, and activation rather than impressions.
- Execute content pipeline across blog, social, and paid placements and turn editorial direction into shipped content.
- Experiment with search, AI-SEO, and LLM optimization to learn how developers and coding agents discover tools and feed learnings back to the team.
Requirements / What Will Help You Succeed
- 2–3 years hands-on experience owning growth, performance, or demand generation for developer-focused or deeply technical products.
- Experience at a startup or growth-stage team and comfort with iterative, non-deterministic work.
- Track record of owning at least two acquisition channels end-to-end and taking at least one from experiment to repeatable program.
- Fluency with funnel analytics and attribution; ability to build dashboards and design tests that answer key questions.
- Hands-on paid media execution across dev-native surfaces: paid search, paid social (including Reddit and X), newsletter sponsorships, YouTube, developer ad networks.
- Ability to market to developers authentically and write/communicate effectively; strong written, verbal, and presentation skills.
- AI-native ways of working: familiarity with agents, automations, and tooling used day-to-day.
- Comfortable working independently as the sole developer-acquisition lead while collaborating with the broader GTM team.
Nice to Have
- Developer background or hands-on coding/coding-agent experience sufficient to ship landing pages and instrument experiments.
- Experience with SEO and answer-engine optimization for technical audiences.
Compensation & Benefits
- DOE, salary $140,000 - $175,000 plus Health, Dental, Life, STD, LTD, 401(k), PTO.
- Company-sponsored benefits including medical, dental, retirement savings with company matching, mental health support (Employee Assistance Program), wellness days, paid volunteer day, learning and development perks, and regular team events.
- Hybrid working model with flexible working hours.
When Applying
Include your resume and a short write-up (in English) of 2–3 acquisition experiments or campaigns you ran end to end (max 3 bullets each). For each experiment describe the hypothesis, channel, approximate spend, what you measured, and the outcome, including failed experiments and learnings.