GTM Marketing Director
Explicitly requires vibe coding skills and AI-native growth work; asks for a recent vibe coding success and mentions AI copilots and GPT workflows.
About the Role
Lead end-to-end growth as GTM Marketing Director for BusesForSale.com, owning paid media, SEO, CRO, lifecycle, and content to scale a global used-bus marketplace. Operationalize AI-driven growth systems, build full-funnel attribution tied to revenue, and drive measurable increases in qualified leads and conversion while reducing CAC.
Job Description
Role
Lead the go-to-market (GTM) growth function for BusesForSale.com, owning paid channels, SEO, mobile-first conversion, lifecycle marketing, content strategy, and expansion into new verticals. The role is execution-focused: if it doesn’t drive revenue, it doesn’t ship.
Context
BusesForSale.com is an international used-bus marketplace with mobile-heavy traffic (~65%), active paid channels (Google + Meta), HubSpot CRM, and a data stack undergoing late-stage integration. The team is small, high-agency, and oriented to fast testing and scale.
Key Responsibilities
- Own the full GTM engine: paid search, paid social scaling, marketplace SEO, mobile-first CRO, lifecycle and retention flows, offer positioning and testing, and vertical expansion strategy.
- Build and operationalize AI-driven growth systems (AI coding copilots, GPT workflows, AI for ad creative, automation tools) to accelerate content, creative iteration, and funnel optimization.
- Own GTM data and attribution: connect HubSpot, Google Analytics and ad platforms, build revenue-tied dashboards, and shift decision-making to LTV/CAC metrics.
- Turn content into a traffic moat: expand Knowledge Center, capture commercial search intent, and build use-case funnels for priority customer segments.
- Operate like an owner: ship frequently, test aggressively, remove bottlenecks, and align tightly with sales.
Outcomes (12–18 months)
- Material global growth measured by KPIs
- Increased qualified lead volume and higher close rates
- Reduced blended CAC while scaling spend
- Measurable full-funnel attribution and revenue-linked dashboards
- Content-driven, defensible organic traffic
- AI-driven, operational growth workflows
Requirements
- 7+ years of GTM / growth experience
- Experience building and scaling a revenue engine; marketplace, B2B, or automotive experience preferred
- Deep expertise in performance marketing and analytics
- AI-native operator who operationalizes AI (not merely experiments)
- Comfortable making decisions with imperfect data; high agency and low ego
Tools & Inputs Mentioned
HubSpot CRM, Google Analytics, Google and Meta ad platforms, Claude Code, Clay, GPT workflows, Zapier, Make, AI analytics layers.
Benefits & Logistics
- Pay: $175,000 per year
- Benefits: 401(k), health insurance, dental insurance, vision insurance, paid time off
- Work location: Remote
What This Role Is Not
- Not a slow, corporate, or purely brand/agency management role; this is a revenue-driving, hands-on growth leadership position.