GTM Marketing Director

Role

Lead the go-to-market (GTM) growth function for BusesForSale.com, owning paid channels, SEO, mobile-first conversion, lifecycle marketing, content strategy, and expansion into new verticals. The role is execution-focused: if it doesn’t drive revenue, it doesn’t ship.

Context

BusesForSale.com is an international used-bus marketplace with mobile-heavy traffic (~65%), active paid channels (Google + Meta), HubSpot CRM, and a data stack undergoing late-stage integration. The team is small, high-agency, and oriented to fast testing and scale.

Key Responsibilities

• Own the full GTM engine: paid search, paid social scaling, marketplace SEO, mobile-first CRO, lifecycle and retention flows, offer positioning and testing, and vertical expansion strategy.
• Build and operationalize AI-driven growth systems (AI coding copilots, GPT workflows, AI for ad creative, automation tools) to accelerate content, creative iteration, and funnel optimization.
• Own GTM data and attribution: connect HubSpot, Google Analytics and ad platforms, build revenue-tied dashboards, and shift decision-making to LTV/CAC metrics.
• Turn content into a traffic moat: expand Knowledge Center, capture commercial search intent, and build use-case funnels for priority customer segments.
• Operate like an owner: ship frequently, test aggressively, remove bottlenecks, and align tightly with sales.

Outcomes (12–18 months)

• Material global growth measured by KPIs
• Increased qualified lead volume and higher close rates
• Reduced blended CAC while scaling spend
• Measurable full-funnel attribution and revenue-linked dashboards
• Content-driven, defensible organic traffic
• AI-driven, operational growth workflows

Requirements

• 7+ years of GTM / growth experience
• Experience building and scaling a revenue engine; marketplace, B2B, or automotive experience preferred
• Deep expertise in performance marketing and analytics
• AI-native operator who operationalizes AI (not merely experiments)
• Comfortable making decisions with imperfect data; high agency and low ego

Tools & Inputs Mentioned

HubSpot CRM, Google Analytics, Google and Meta ad platforms, Claude Code, Clay, GPT workflows, Zapier, Make, AI analytics layers.

Benefits & Logistics

• Pay: $175,000 per year
• Benefits: 401(k), health insurance, dental insurance, vision insurance, paid time off
• Work location: Remote

What This Role Is Not

• Not a slow, corporate, or purely brand/agency management role; this is a revenue-driving, hands-on growth leadership position.