Lead Principal Product Marketing Manager, Database Product
Directly tied to vibe coding — focuses on enabling developers to build at AI speed and ship production-ready apps on a trusted database platform.
About the Role
Oracle is hiring a senior individual contributor Lead Principal Product Marketing Manager to own developer-focused product marketing for Oracle AI Database, driving positioning, messaging, content, launches, and campaigns that help developers build AI-driven applications and take them to production. The role partners closely with developer relations, product management, and OCI developer marketing to grow awareness, free tier adoption, and production use.
Job Description
Role
Oracle is seeking a senior individual contributor Lead Principal Product Marketing Manager to own developer product marketing for Oracle AI Database. The role is responsible for developer-facing positioning, messaging, content, launches, and campaigns that position Oracle AI Database as the platform developers choose for building modern, AI-driven applications.
Key Responsibilities
- Craft differentiated messaging targeted at developers, focusing on what they can build, speed to start, and enterprise readiness for production.
- Connect the developer story to AI-driven development workflows, demonstrating how developers can build at AI speed and still deliver production-ready applications.
- Support major launches by writing developer-facing messaging and content and coordinating deliverables across contributors.
- Build marketing programs and campaigns to increase developer awareness and free tier adoption.
- Partner with developer relations and community teams to equip them with messaging, launch content, and proof points for developer channels.
- Define and track the developer funnel from first touch to free tier signup to production adoption, using data to guide content and program investments.
Requirements
- 10+ years in product marketing, developer relations, developer marketing, or technical marketing for developer platforms or enterprise cloud software.
- Proven credibility with developers: experience building with databases, cloud services, or developer tools; able to read/write enough code to create and demo examples.
- Deep familiarity with how developers evaluate and adopt tools, including free tiers, documentation, community, and self-service motions.
- Track record as a senior individual contributor driving outcomes through influence in large, matrixed organizations.
- Experience launching developer-facing products with responsibilities across messaging, content creation, and event execution.
- Strong communication skills: clear writer, engaging presenter, comfortable on stage for technical audiences.
- Strong analytical orientation: comfortable defining funnel and adoption metrics and making prioritization decisions from data.
- Bachelor’s degree in computer science, engineering, marketing, or related field, or equivalent experience.