Marketing Automation Specialist - Hybrid/Los Angeles, CA

Role

The Marketing Automation Specialist designs, implements, and optimizes automated marketing workflows to engage patients and partners across email, SMS, and in-app channels. The role builds and refines automations in Customer.io and related platforms, ensures accurate data flow between internal systems and CRMs, and maintains compliance with HIPAA and SOC 2 requirements.

Key Responsibilities

• Design, build, test, QA, and maintain data-driven workflows and journeys in Customer.io for onboarding, engagement, and retention.
• Translate campaign concepts into trigger-based automations and ensure timing, logic, and personalization are optimized.
• Partner with Product, Data, and Engineering to manage real-time data syncing, troubleshoot mapping and sync issues, and maintain event triggers and attribute/tag structures.
• Support A/B testing and lifecycle experiments; analyze results and apply learnings to improve engagement and conversion.
• Ensure communications and workflows meet HIPAA and SOC 2 standards; keep detailed documentation for workflows, logic, and integrations.
• Communicate automation capabilities and constraints to non-technical stakeholders; collaborate with Growth, Clinic Operations, and Partner Success.

Requirements

• Proven experience with Customer.io, HubSpot, Marketo, Salesforce Marketing Cloud, or comparable marketing automation platforms.
• Strong understanding of customer journey design, segmentation, and trigger-based automation.
• Familiarity with HTML/CSS and working with structured data such as JSON or event schemas.
• Analytical proficiency with tools like Google Sheets/Excel; experience with Looker, Tableau, or SQL is a plus.
• Attention to detail, strong QA instincts, and experience managing regulated workflows.
• Effective cross-functional communication and troubleshooting skills.

Preferred Experience

• Minimum 2 years in marketing operations, marketing automation, or technical digital marketing.
• Hands-on experience building and optimizing multi-channel automated workflows (email, SMS, in-app).
• Exposure to CRM and data integration through APIs or event-based systems.
• Experience with A/B testing, lifecycle optimization, and performance measurement.
• Familiarity with healthcare or HIPAA-compliant environments is a plus.

Benefits

• Hybrid role (4 days onsite, 1 remote).
• Employer-paid medical, dental, and vision premiums for full-time employees and their child(ren) (100% covered).
• Employer contribution of 50% toward spouse/domestic partner premiums.
• HSA contribution for employees enrolled in HSA-eligible plan.
• Medical concierge service.
• Free therapy sessions through Spring Health and supplemental mental health resources.
• Flexible PTO (no accruals, no preset limits), dedicated sick time, and generous holiday schedule.
• Short-term and long-term disability insurance.
• Company-paid life insurance equal to one times salary (up to a set maximum).
• 401(k) with company match and automatic enrollment.
• Emergency Savings Account (ESA) with partial employer matching of contributions.
• Employee referral bonus.

Location & Logistics

• Hybrid position based in Los Angeles, CA; onsite weekly required.
• Not eligible for relocation or visa sponsorship.