Marketing Automation Specialist - Hybrid/Los Angeles, CA
Job explicitly calls out "vibe coding" and encourages tinkering with workflow automation tools, focusing on rapid experimentation and builder mentality.
About the Role
The Marketing Automation Specialist will design, build, and optimize data-driven automated workflows (email, SMS, in-app) using Customer.io and related platforms to engage patients and partners at scale. The role focuses on systems integration, data quality, HIPAA/SOC 2–compliant communications, and cross-functional collaboration with Growth, Product, Data, and Engineering.
Job Description
Role
The Marketing Automation Specialist designs, implements, and optimizes automated marketing workflows to engage patients and partners across email, SMS, and in-app channels. The role builds and refines automations in Customer.io and related platforms, ensures accurate data flow between internal systems and CRMs, and maintains compliance with HIPAA and SOC 2 requirements.
Key Responsibilities
- Design, build, test, QA, and maintain data-driven workflows and journeys in Customer.io for onboarding, engagement, and retention.
- Translate campaign concepts into trigger-based automations and ensure timing, logic, and personalization are optimized.
- Partner with Product, Data, and Engineering to manage real-time data syncing, troubleshoot mapping and sync issues, and maintain event triggers and attribute/tag structures.
- Support A/B testing and lifecycle experiments; analyze results and apply learnings to improve engagement and conversion.
- Ensure communications and workflows meet HIPAA and SOC 2 standards; keep detailed documentation for workflows, logic, and integrations.
- Communicate automation capabilities and constraints to non-technical stakeholders; collaborate with Growth, Clinic Operations, and Partner Success.
Requirements
- Proven experience with Customer.io, HubSpot, Marketo, Salesforce Marketing Cloud, or comparable marketing automation platforms.
- Strong understanding of customer journey design, segmentation, and trigger-based automation.
- Familiarity with HTML/CSS and working with structured data such as JSON or event schemas.
- Analytical proficiency with tools like Google Sheets/Excel; experience with Looker, Tableau, or SQL is a plus.
- Attention to detail, strong QA instincts, and experience managing regulated workflows.
- Effective cross-functional communication and troubleshooting skills.
Preferred Experience
- Minimum 2 years in marketing operations, marketing automation, or technical digital marketing.
- Hands-on experience building and optimizing multi-channel automated workflows (email, SMS, in-app).
- Exposure to CRM and data integration through APIs or event-based systems.
- Experience with A/B testing, lifecycle optimization, and performance measurement.
- Familiarity with healthcare or HIPAA-compliant environments is a plus.
Benefits
- Hybrid role (4 days onsite, 1 remote).
- Employer-paid medical, dental, and vision premiums for full-time employees and their child(ren) (100% covered).
- Employer contribution of 50% toward spouse/domestic partner premiums.
- HSA contribution for employees enrolled in HSA-eligible plan.
- Medical concierge service.
- Free therapy sessions through Spring Health and supplemental mental health resources.
- Flexible PTO (no accruals, no preset limits), dedicated sick time, and generous holiday schedule.
- Short-term and long-term disability insurance.
- Company-paid life insurance equal to one times salary (up to a set maximum).
- 401(k) with company match and automatic enrollment.
- Emergency Savings Account (ESA) with partial employer matching of contributions.
- Employee referral bonus.
Location & Logistics
- Hybrid position based in Los Angeles, CA; onsite weekly required.
- Not eligible for relocation or visa sponsorship.