Marketing Manager
Encourages using Replit and AI-powered/vibe-coding tools to automate tasks and build small tools or dashboards; promotes experimentation with AI to speed testing and output.
About the Role
Lead and run PAWS' marketing operations, owning paid media, copywriting, CRM/email programs and conversion optimisation to drive leads and customers for therapy and assistance dog services. This hands-on Marketing Manager role focuses on executing paid campaigns, improving funnels and automations, and using data-driven testing and AI tools to scale performance.
Job Description
Role
PAWS is hiring a hands-on Marketing Manager to run and grow day-to-day marketing operations while maintaining a strong focus on performance and conversion. You will inherit working channels, own paid media budgets, lead creative and copy that converts, manage CRM and automations, and be responsible for measurement, reporting and continual optimisation.
Key Responsibilities
- Write high-converting copy across Meta/Google/LinkedIn ads, landing pages, nurture sequences, sales emails and cold outreach.
- Build, manage and optimise paid campaigns across Meta Ads, Google Ads and LinkedIn; own paid media budget and allocation decisions.
- Maintain and improve websites, landing pages and funnels to maximise post-click conversion and integrate marketing systems.
- Operate and maintain the CRM (HighLevel): segmentation, automations, workflows, database hygiene and email programme execution.
- Continuously test audiences, creative, copy, landing pages and campaign structures; run experiments and scale winners.
- Measure and report on marketing performance: maintain dashboards, monitor funnel KPIs and provide clear, actionable recommendations.
- Explore and apply AI, automation and developer tools (e.g., Replit) to speed up testing, automate repetitive tasks and build lightweight tools.
Requirements
- Strong hands-on experience in paid media and performance marketing with demonstrable results.
- Platform expertise across Meta Ads, plus experience with Google Ads and ideally LinkedIn Ads.
- Excellent copywriting skills with the ability to write persuasive ads, emails and landing page copy.
- Analytical mindset: able to turn campaign and pipeline data into commercial decisions and clear recommendations.
- Experience managing multiple campaigns and priorities simultaneously with excellent attention to detail.
- Experience with CRM-driven marketing and building automations/workflows (HighLevel experience highly desirable).
- Experience with cold email outreach and building sequences that convert.
Desirable
- Experience using Replit or similar AI-powered development/vibe-coding tools to build automations, dashboards or lightweight tools.
- Curiosity about AI and automation, and a track record of experimenting with emerging technology to improve marketing output.
Benefits
- Company pension
- Private healthcare / private medical insurance
- Generous holiday allowance
- Work from home (remote role)
Salary & Location
- Salary: £45,000 - £52,000 per year
- Work location: Remote
How to Apply / What to Submit
PAWS requests applicants to demonstrate marketing work (campaign summaries, numbers, ads, Loom walkthroughs, builds or other evidence of impact). They encourage creative submissions that show how you think and what you have grown.