Praktikant*in CGI & AI Driven Marketing (Pflicht-Praktikum)
Explicitly uses Vibe Coding and low-code/AI-assisted methods to rapidly prototype marketing and CGI workflows for fast validation.
About the Role
Full-time mandatory internship at Mercedes-Benz in Stuttgart within the Content Production Innovation & Enablement team, focused on integrating Generative AI and CGI into marketing production. The role centers on prototyping AI-driven workflows using Vibe Coding and low-code tools, supporting hybrid CGI productions and measuring pilot results to scale successful approaches.
Job Description
Role
Internship (Pflicht-Praktikum) in the Content Production Innovation & Enablement team at Mercedes‑Benz AG in Stuttgart. The team works at the intersection of technology and creative production to make marketing content faster, more scalable and more effective by integrating GenAI, CGI and rapid prototyping methods.
Key Responsibilities
- Integrate generative-AI tools into multimodal production pipelines (text, image, audio, video) and prototype automated workflows.
- Evaluate and apply new CGI and hybrid production technologies in campaign setups, including combinations with real shoots.
- Build quick functional prototypes using Vibe Coding, low-code and AI-assisted methods to validate ideas before scaling.
- Design and run pilot tests, measure asset performance, derive learnings and recommendations for scaling.
- Collaborate with channel owners, agencies and international markets on handovers, templates and production pipelines.
Requirements
- Enrolled student in media, communication, business, (business-)informatics, psychology, design or related field; good academic performance.
- Very good German and English language skills.
- Confident with MS 365 (explicitly Copilot and Teams).
- Interest in Generative AI, CGI and creative technology; willingness to experiment with AI workflows and prototypes.
- First contacts with AI tools, coding or production technologies are a plus but not required.
- Strong communication, team skills and rapid learning mindset.
- The internship must have a mandatory practical component (Pflicht-Praktikum).
What we offer
- Direct access to GenAI and CGI workflows in an innovative marketing team.
- Short iteration cycles, real responsibility and steep learning opportunities.
- Chance to take technologies from idea to global campaign.
- Benefits including meal allowances, possible company phone, employee discounts, employee participation possibilities, events, coaching, flexible hours and hybrid work options, health measures, company pension, mobility offers, parking, occupational health, good transport links, accessibility, childcare and on-site canteen/café.
Location, Start & Duration
- Location: Mercedes‑Benz AG, Stuttgart (Am Wallgraben 114, 70565 Stuttgart).
- Start date: 01.10.2026. The mandatory internship can start from that date and is ideally six months.
Notes
- This description focuses on the role, responsibilities and required qualifications. Application logistics and contact details are available in the original posting.