Product Director, Banking Engagement

Role

Crypto.com is hiring a Product Director for Banking Engagement to bridge trading and banking by turning idle cash into a high-engagement everyday banking experience. This leadership role owns strategy, roadmap, and North Star engagement KPIs for accounts, liquidity utility, onboarding, and everyday financial features, and drives a rapid experimentation culture.

Key Responsibilities

• Define and drive the Banking segment strategy and roadmap for accounts, liquidity utility, and everyday finance features to maximize ROI.
• Own engagement-focused north-star metrics and ensure each launch improves MAU and daily banking utility.
• Establish and run high-frequency, data-driven experimentation (A/B testing) to optimize onboarding, activation, and retention.
• Promote AI-forward execution across PM and design teams, leveraging AI tools and vibe coding for rapid prototyping and process efficiency.
• Own end-to-end banking onboarding and customer experience to convert crypto-native users into banking-active users.
• Manage portfolio evolution from wallet utility to savings and cashflow orchestration features.
• Coordinate with Engineering, UX, and Legal/Compliance to deliver high-quality fintech products at pace.
• Coach and mentor a team of 2–3 PMs to instill customer obsession and data-driven practices.

Requirements

• 7–10+ years of product leadership experience at high-growth consumer fintechs, neo-banks, or digital marketplaces; proven track record driving activation and engagement.
• Deep familiarity with experimentation and A/B testing, with the ability to find signal in noisy data.
• Strong customer-centric product design sensibility and experience solving UX-driven pain points.
• Excellent structured thinking and communication; able to translate multi-year vision into measurable milestones.
• Power-user of AI tools for prototyping and productivity; expects and enables team-level AI usage.
• Commercially astute with understanding of deposit retention, cross-selling, and financial metrics.
• Bonus: Knowledge of neo-banking and payments landscape across US and Europe, including payment rails and regulatory considerations.

Benefits

• Competitive salary and eligibility for equity match of starting base salary.
• Attractive annual leave entitlements (including birthday and work anniversary leave).
• 401(k) plan with employer match.
• Company-sponsored group health, dental, vision, and life/disability insurance (region-dependent).
• Flexible work hours and hybrid or remote work options.
• Internal mobility program and career development opportunities.

Team & Culture

Work in a transformational, growth-oriented environment that values experimentation, cross-functional collaboration, and employee development. The role reports into product leadership and partners closely with Engineering, UX, and Legal/Compliance.