Senior AI Transformation Manager - MarTech / Digital (m/w/d)
Explicitly requires vibe coding and rapid prototyping; hands-on experimentation with AI tools and natural-language coding to build prototypes.
About the Role
Lead AI-driven transformation for MarTech and digital teams by identifying and integrating AI tools to improve campaign ideation, creation, personalization and analytics. Build prototypes, define business requirements for development teams, and drive adoption through training and stakeholder collaboration across international locations.
Job Description
Role
Senior AI Transformation Manager focused on MarTech and digital channels. The role drives efficiency and personalization across campaign ideation, creation, and analytics by selecting and integrating AI tools into existing workflows, building prototypes, and defining high-quality business requirements for development teams.
Key Responsibilities
- Identify and apply appropriate AI tools to improve campaign ideation, creation, personalization and analytics.
- Advise on leveraging AI to increase effectiveness in campaigns and sales initiatives.
- Define and design solutions integrating sales touchpoints into an AI-driven support ecosystem (AI chat, voicebots, automated email flows).
- Improve target group management and segmentation using AI-driven tools.
- Lead internal tool strategy by producing clear business requirements for engineering teams and core infrastructure.
- Build functional prototypes of AI-based processes using internal/external tools and natural language coding to validate concepts and requirements.
- Drive cultural change and adoption by advocating for AI and delivering hands-on training across the division.
Requirements
- Several years of experience in digital transformation, marketing technology (MarTech), or development with clear focus on AI implementation.
- Comfortable with vibe coding, rapid prototyping, and hands-on experimentation with AI tools.
- Strong facilitation and communication skills; able to explain complex AI logic to non-technical stakeholders.
- Proven ability to translate business needs into precise technical requirements for development teams.
- Experience advising senior leadership on AI roadmaps and translating technical potential into business value.
- Fluent in English; German or other European languages are a plus.
- Willingness to travel occasionally to international locations for in-person collaboration.
Benefits
- Hybrid working model with home office option and flexible working hours.
- Modern office in Karlsruhe with good transport connections.
- Employee discounts and subsidized canteen at some locations.
- Regular team events and workshops.
- Numerous training and personal development opportunities.
- Access to sports and health offers.
- Close collaboration with senior leadership in an international, fast-paced environment.
- Opportunity to shape the AI strategy of a leading digitalization partner in Europe.