Senior Associate, SEM

Role

The Senior Associate, SEM will support the performance marketing team with execution and optimization of large-scale paid search campaigns focused on Western markets (North America, Europe, Australia). The role is hands-on and collaborative, working closely with the SEM Manager to implement campaign changes, ensure accurate tracking, and contribute to user acquisition and revenue goals.

Key Responsibilities

• Assist in day-to-day management and optimization of paid search campaigns across Google Ads, Microsoft Ads, and other platforms.
• Implement bid adjustments, budget changes, keyword expansions, and negative keyword additions as directed.
• Support creation and A/B testing of ad copy, ad extensions, and campaign structures.
• Ensure proper tracking and tagging for accurate performance measurement.
• Pull, compile, and analyze campaign performance data from Google Ads, Google Analytics, and internal dashboards; generate regular performance reports.
• Conduct keyword research and maintain negative keyword lists; support refreshing and optimization of ad creative assets.
• Monitor competitor paid search activity and stay informed on SEM industry updates and best practices.
• Collaborate with Data Analytics, Content, and Product teams and participate in training and development opportunities.

Requirements

• 1+ years of hands-on experience in Search Engine Marketing (SEM)/Paid Search (internship, agency, or in-house).
• Working knowledge of Google Ads (certification is a plus); familiarity with Microsoft Ads is advantageous.
• Strong analytical aptitude and comfort working with numbers and large datasets.
• Proficiency in Microsoft Excel (pivot tables, VLOOKUP, basic formulas).
• Familiarity with Google Analytics or similar web analytics platforms.
• Basic understanding of digital marketing concepts (CPC, CPA, CTR, conversion rate).
• Excellent attention to detail, strong organizational skills, proactive attitude, and good written/verbal communication.
• Bachelor’s degree in Marketing, Business, Statistics, Economics, or related field.
• Fluency in English required; proficiency in additional Western European languages (French, German, Spanish, Italian) is a plus.

Bonus Points

• Experience within travel or e-commerce industries.
• Exposure to SQL or data visualization tools (Tableau, Looker Studio).
• Experience with A/B testing or conversion rate optimization (CRO).
• Python or another programming language, or fluency in vibe coding.