Senior Associate, SEM
Mentions vibe coding as a bonus skill—not required but listed as a desirable technical fluency.
About the Role
Klook is hiring a Senior Associate, SEM to support paid search campaigns for Western markets (North America, Europe, Australia). The role focuses on executing and optimizing Google and Microsoft Ads campaigns, monitoring performance, and supporting reporting and keyword/ad creative management to drive user acquisition and revenue growth.
Job Description
Role
The Senior Associate, SEM will support the performance marketing team with execution and optimization of large-scale paid search campaigns focused on Western markets (North America, Europe, Australia). The role is hands-on and collaborative, working closely with the SEM Manager to implement campaign changes, ensure accurate tracking, and contribute to user acquisition and revenue goals.
Key Responsibilities
- Assist in day-to-day management and optimization of paid search campaigns across Google Ads, Microsoft Ads, and other platforms.
- Implement bid adjustments, budget changes, keyword expansions, and negative keyword additions as directed.
- Support creation and A/B testing of ad copy, ad extensions, and campaign structures.
- Ensure proper tracking and tagging for accurate performance measurement.
- Pull, compile, and analyze campaign performance data from Google Ads, Google Analytics, and internal dashboards; generate regular performance reports.
- Conduct keyword research and maintain negative keyword lists; support refreshing and optimization of ad creative assets.
- Monitor competitor paid search activity and stay informed on SEM industry updates and best practices.
- Collaborate with Data Analytics, Content, and Product teams and participate in training and development opportunities.
Requirements
- 1+ years of hands-on experience in Search Engine Marketing (SEM)/Paid Search (internship, agency, or in-house).
- Working knowledge of Google Ads (certification is a plus); familiarity with Microsoft Ads is advantageous.
- Strong analytical aptitude and comfort working with numbers and large datasets.
- Proficiency in Microsoft Excel (pivot tables, VLOOKUP, basic formulas).
- Familiarity with Google Analytics or similar web analytics platforms.
- Basic understanding of digital marketing concepts (CPC, CPA, CTR, conversion rate).
- Excellent attention to detail, strong organizational skills, proactive attitude, and good written/verbal communication.
- Bachelor’s degree in Marketing, Business, Statistics, Economics, or related field.
- Fluency in English required; proficiency in additional Western European languages (French, German, Spanish, Italian) is a plus.
Bonus Points
- Experience within travel or e-commerce industries.
- Exposure to SQL or data visualization tools (Tableau, Looker Studio).
- Experience with A/B testing or conversion rate optimization (CRO).
- Python or another programming language, or fluency in vibe coding.