Senior Manager, AI Marketing Initiatives - Bellevue

Role

As Senior Director, Marketing AI & Marketing Operations (listed as Senior Manager in the posting), you will own AI as a core operating capability across Marketing. You will define strategy, build and deploy AI-driven workflows and agents, and measure impact in revenue, time saved, and operational efficiency.

Key Responsibilities

• Act as product owner for a portfolio of Marketing AI initiatives across demand, growth, content, and marketing operations.
• Translate business challenges into prioritized AI use cases with clear ROI hypotheses.
• Rapidly prototype, test, and deploy AI workflows, advancing POCs to production and driving global adoption.
• Prioritize initiatives based on impact, scalability, and time-to-value.
• Apply AI to lead scoring, routing, personalization, conversion optimization, and lifecycle orchestration within HubSpot.
• Improve pipeline efficiency (CPipe/QPipe) through AI-driven targeting and forecasting.
• Partner with Growth, Demand Generation, and Sales Development to scale high-intent pipeline motions.
• Build and deploy AI-assisted content and localization workflows for web and campaigns; improve SEO and AI-search discovery via automated content generation and testing.
• Embed AI into campaign operations, QA, reporting, and workflow automation across the MarTech stack to reduce manual processes and cycle times.
• Design and implement AI workflows integrated with HubSpot, Salesforce, GA4, enrichment tools, automation tools, review platforms, and paid channels.
• Partner with Product, Data, IT, and Legal to ensure security, compliance, and scalability.
• Define KPIs tied to time saved, conversion lift, pipeline efficiency, and asset performance; measure and report impact to executive leadership.
• Build playbooks, standards, and training to operationalize Human+AI workflows across Marketing.

Requirements

• 8–12+ years of experience in B2B SaaS marketing, marketing operations, growth, or product operations.
• Proven experience leading complex, cross-functional initiatives from ideation through scaled execution.
• Strong understanding of the full marketing funnel and revenue motion.
• Foundational and practical understanding of AI concepts and their business applications.
• Hands-on experience building POCs using modern AI tools and workflows.
• Comfortable with vibe coding, prompt engineering, rapid experimentation, and iteration.
• Working understanding of APIs, automation frameworks, and data integrations.
• Ability to bridge business requirements and technical execution without heavy translation layers.
• Builder mindset, analytical and ROI-driven decision making, and ability to influence globally.

Tools & Integrations

Explicit platforms and tools referenced for integrations and workflows include:

• HubSpot (CRM, Marketing Hub, Content Hub, lifecycle, automation)
• Salesforce
• GA4
• Clay
• n8n (or similar: Zapier, Make, Workato)
• Trustpilot, G2, Capterra
• Paid platforms: Google, Meta, LinkedIn, Bing, Reddit
• APIs and internal dashboards

Location & Working Model

• Hybrid role based in Bellevue, WA; expected on-site 3 days per week.

Compensation & Benefits

• Base salary range: $150,000 - $172,000 per year.
• Posting notes a 10% annual bonus, equity, and other benefits; max OTE referenced as $190,000 with bonus.
• Benefits referenced include fully covered medical, dental, and vision insurance; 401(k) with company matching; unlimited PTO; wellness, internet, and childcare reimbursements; and generous parental leave.

Success Metrics

• AI embedded as standard operating practice across Marketing.
• Improved cost per pipeline and conversion efficiency vs baseline.
• Targeted productivity lift of 20–30% across priority marketing functions.
• Faster global campaign, content, and localization velocity.
• Clear, board-ready reporting on AI-driven outcomes.