Senior Manager, Web Strategy & AI Experience
Explicitly requires vibe-coding skills and use of LLM-driven coding tools (e.g., Cursor, Lovable, Bolt) and integrates AI into dev and content workflows.
About the Role
Lead the strategy, roadmap, and execution of AppDirect's corporate website and customer-facing web applications while integrating AI tools across development and content workflows. Manage and mentor a team of full-stack web developers, drive technical SEO, performance optimization, and ensure alignment with business goals.
Job Description
Role
Senior Manager responsible for web strategy and AI-driven experiences, owning the roadmap and execution for AppDirect’s corporate website and customer-facing web applications. The role combines strategic direction, hands-on technical leadership, and cross-functional collaboration with design, product, and marketing.
Key Responsibilities
- Own strategy, roadmap, and execution for corporate and customer-facing web properties, aligning initiatives with business objectives and measurable outcomes.
- Lead AI integration across workflows: identify, test, and implement tools for development acceleration, content generation, prototyping, and UX personalization.
- Drive LLM-aware content and SEO strategy to make digital content discoverable by both human audiences and AI systems.
- Manage and mentor a team of full-stack web developers, set performance standards, and support professional development.
- Partner with design and UI teams to evolve the component library and design system with a focus on consistency, accessibility, and responsiveness.
- Improve site performance through technical optimization, structured data, experimentation, and conversion testing.
Requirements
- 6+ years leading web application development, digital product management, or content architecture, ideally in a B2B SaaS environment.
- Hands-on experience with React and Next.js, web infrastructure, vibe-coding tools, Postgres databases, and medallion architecture.
- Demonstrated experience integrating AI tools into development or content workflows, including LLM-driven coding tools (examples given: Cursor, Lovable, Bolt).
- Proven experience with technical SEO, performance optimization, structured data, and LLM-aware content strategies.
- Experience managing technical teams and driving cross-functional initiatives with product, design, and marketing stakeholders.
- Strong communication skills and comfort with ambiguity and iterative ways of working.