Senior Product Designer
Explicitly mentions vibe coding and AI-assisted prototyping; expects fast prototyping with Figma + AI/vibe-coding tools.
About the Role
Senior Product Designer at fal responsible for owning end-to-end product design across web and true mobile experiences, building and maintaining design systems, and rapidly prototyping (including AI-assisted/vibe-coding approaches) to help ship generative-media features in a high-velocity startup.
Job Description
Role
fal is hiring a Senior Product Designer to own end-to-end product design for features across web and dedicated mobile experiences. You will move quickly while maintaining visual craft and consistency, drive design system adoption, prototype rapidly (including AI-assisted/vibe-coding approaches), and partner closely with engineering and product to ship and iterate.
Key Responsibilities
- Own product design from problem framing through flows, UI states, edge cases, handoff, QA, and iteration.
- Design across web and true mobile experiences (dedicated mobile screens and mobile patterns, not just responsive web).
- Build and maintain the design system (components, tokens, variants, patterns, docs) and drive adoption with engineering.
- Prototype fast using Figma and AI/vibe-coding tools to validate direction.
- Partner tightly with engineering and product to ship quickly and iterate post-launch using metrics and customer feedback.
- Run lightweight user research and scrappy usability testing (customer calls, quick validation).
- Produce lightweight go-to-market/design artifacts when needed (Google Slides decks, simple graphic/brand assets).
Requirements
Must have
- Strong product UI/visual craft with a portfolio of shipped work.
- Experience designing both web and native mobile product experiences (understands mobile UI patterns, navigation paradigms, constraints, and edge cases).
- Solid experience with design systems (components, tokens, variants, documentation) and working with engineering for adoption.
- Comfortable owning features end-to-end in a high-velocity startup (handoff, QA, iteration).
- Prototyping mindset that includes AI-assisted / vibe-coding prototyping; code-based prototyping is a plus.
- Ability to run scrappy user research/testing and iterate from customer feedback.
- Accessibility and responsive fundamentals, plus the ability to design true mobile experiences.
- Strong cross-functional communication and ability to define success metrics with PM/Eng.
Nice to have
- Familiarity with generative media, LLMs, or image/video model UX patterns (prompts, parameters, evaluation, latency/quality tradeoffs).
- Front-end literacy (React, TypeScript, CSS) and/or Storybook-style component workflows.
- Willingness to support light GTM/design needs (pitch decks, simple marketing assets).
- Any graphic or brand design experience or interest.
Compensation & Location
- Compensation range: $180,000 - $230,000 (plus equity).
- Location: Downtown San Francisco. Fal offers visa sponsorship and relocation assistance to San Francisco.
What fal Provides
- Competitive salary and equity
- Health, dental, and vision insurance (US)
- Visa sponsorship and relocation assistance
- Regular team events and offsites
- Learning and growth opportunities