Senior Web Ops and AI Digital Manager - Pharmaceutical Marketing

Role

Senior Web Ops and AI Digital Manager responsible for leading web operations, digital production, and optimization for ophthalmology brands. The role focuses on website performance, content management, UX improvements, personalization, SEO/GEO, and ensuring regulatory/compliance alignment while applying Generative AI to accelerate execution.

Key Responsibilities

• Lead daily operation and ongoing optimization of brand websites, including content updates, UX enhancements, personalization, and technical maintenance.
• Develop and execute SEO/GEO strategy to optimize on‑page content architecture, metadata, and linking.
• Partner with brand teams to identify and develop new digital offerings and translate brand objectives into actionable website initiatives.
• Collaborate with IT/WebDev, Veeva teams, and external agencies for implementations, platform updates, and feature releases.
• Manage end‑to‑end project workflows, timelines, scopes, and deliverables; coordinate MLR/PRC medical, legal, and regulatory reviews.
• Support AI content producers by authoring, updating, and optimizing content during peak periods using content‑authoring platforms and Generative AI.
• Ensure digital properties meet regulatory, legal, privacy, accessibility, and security standards.

Requirements

• Bachelor’s degree in Graphic Design, Fine Arts, Marketing, Communications, or related field, or equivalent practical experience.
• 4+ years of experience in digital marketing, web operations, digital brand management, or digital agency environment supporting multichannel/omnichannel initiatives.
• Hands‑on website management experience, structured content updates, and foundational SEO/GEO practices.
• Demonstrated cross‑functional collaboration with brand marketing, media, analytics, IT/WebDev, and external agencies.
• Familiarity with MLR/PRC review processes and regulatory/legal standards for pharmaceutical Rx promotion.
• Demonstrated experience applying Generative AI within web ops and creative production/automation; vibe-coding experience is a plus.

Qualifications & Tools

• Experience with CMS platforms such as Optimizely, Drupal, or WordPress and familiarity with responsive design.
• Familiarity with Veeva Vault/CLM/PromoMats and content‑authoring platforms.
• Strong project management capabilities to lead multiple concurrent workstreams across internal teams and external partners.

Work Arrangement

• Hybrid schedule: eligible for up to 2 days/week telecommuting and 3 days/week on-site in Bridgewater, NJ.

Compensation & Benefits

• Stated starting pay range: $160,000 to $190,000 (U.S. locations requiring disclosure).
• U.S. employees may be eligible for short-term and/or long-term incentives, medical/dental/vision insurance, disability and life insurance, 401(k) plan and company match, tuition reimbursement (select degrees), paid holidays, sick time, floating holidays, paid vacation, and well-being benefits.

Compliance & Eligibility

• Role requires understanding of regulatory/legal/privacy/accessibility standards for pharmaceutical digital promotion.
• Applicants must be authorized to work for any U.S. employer; the company is unable to sponsor employment visas at this time.