Sr. Product Manager
Explicitly calls for vibe coding and rapid prototyping; focuses on AI-first product specs and using AI tools to generate production code.
About the Role
Senior Product Manager leading an AI-first transformation to replace legacy SaaS with internally built, AI-generated software across CRM, marketing automation, retention, reputation, and borrower engagement systems. The role owns vision, AI-executable specifications, build-vs-buy decisions, vendor management, and a mandate to replace ~50% of managed SaaS contracts within 24 months.
Job Description
Role
The Senior Product Manager is an AI-first product architect responsible for driving a strategic shift from third-party SaaS to internally built, AI-generated systems across CRM, marketing automation, retention, reputation, and borrower engagement platforms. The role owns vision, specification rigor, build-vs-buy decisions, vendor relationships, and executive recommendations to materially reduce SaaS spend (target: ~50% reduction within 24 months).
Key Responsibilities
- Develop and communicate a multi-year strategy to reduce SaaS dependency through internally built AI-generated systems.
- Lead build-vs-buy analyses, manage vendor relationships, and negotiate contracts to recommend renewals, consolidations, or replacements.
- Author detailed, structured Product Requirements Documents (PRDs) designed for AI execution and collaborate with engineering to add technical constraints.
- Design scalable AI workflows, reusable specification templates, and architectures to enable AI to generate production-grade systems.
- Lead AI-driven product lifecycle from problem identification through AI-generated development, user acceptance testing, launch, and iteration.
- Define KPIs and measure ROI, cost savings, efficiency gains, adoption, and SaaS spend reduction.
- Partner cross-functionally with Engineering, Data Security, Compliance, Marketing, Sales, and Operations to ensure security, compliance, and scalability.
- Present executive-level recommendations backed by financial and strategic analysis.
- Potentially hire and lead Product Managers/Product Owners as the internal product portfolio expands.
Requirements
- 5+ years in Product Management with demonstrated experience building or launching software products.
- Direct, hands-on experience using AI to generate or materially accelerate software development (AI-assisted IDEs, autonomous agents, workflow automation, etc.).
- Proven ability to write comprehensive, structured product requirements and technical specifications suitable for AI execution.
- Strong financial modeling and cost/ROI analysis skills to evaluate SaaS displacement vs. vendor renewals.
- Experience with SaaS product management or financial services (mortgage lending preferred).
- Ability to operate within regulated financial services environments while maintaining speed and creativity.
- Excellent written and verbal communication skills and executive influence.
Preferences
- Background in startups or high-growth, technical or AI-forward environments.
- Experience with AI-enabled development environments, automation platforms, or workflow orchestration tools.
- Prior experience displacing third-party platforms with internally developed systems.
- Bachelor’s degree in Business, Computer Science, Engineering, or related field preferred (equivalent experience accepted).
Location & Work Expectations
- This is an on-site position based at Primary Residential Mortgage Inc.'s corporate headquarters in Salt Lake City, Utah. Limited or situational remote work may be accommodated. Work may require extended hours and adherence to mortgage and fair lending regulations.