Teamlead Digital Marketing (m/f/d)
Directly connected — the product bridges Vibe Coding and No-Code and the role expects prompt-engineering and generative-AI (Claude) familiarity.
About the Role
Lead and grow Onepage's online marketing team for an AI-first SaaS product, driving strategy, paid acquisition and brand performance across channels. Own campaign and budget decisions (Meta, Google, LinkedIn, TikTok), optimize via data and KPIs, and embed generative-AI (Claude) and prompt-engineering practices into a Product-Led Growth environment.
Job Description
Role
Teamlead Digital Marketing at an AI-first SaaS (Onepage GmbH). You will lead the online marketing team, develop and execute the company marketing strategy in collaboration with leadership, and push brand and performance marketing initiatives while integrating generative-AI workflows.
Key Responsibilities
- Lead and develop the online marketing team; provide coaching and constructive feedback.
- Define marketing strategy and select channels, communication concepts and target-group specific measures with management.
- Own campaign and budget responsibility for paid channels; manage and optimize Paid Ads on Meta, Google, LinkedIn and TikTok.
- Coordinate performance marketing channels and monitor KPIs through reporting and analysis.
- Drive campaign optimization and implement data-driven improvements.
- Balance Brand and Performance objectives to grow reach and brand equity.
- Act as interface to other departments and external vendors/agencies.
Requirements
- Degree in a related field (e.g., business, media, communications, e-commerce) or comparable qualification.
- Minimum 10 years experience in online marketing, including at least 4 years in a leadership role; experience in SaaS and PLG environments is preferred.
- Strong, practical knowledge of performance marketing channels and data-driven processes.
- Proven team leadership and people-management skills; excellent communication and empathy.
- Product-Led Growth experience and understanding of differences between Sales-Led and PLG approaches.
- Solid understanding of generative AI (explicitly mentions Claude) and practical use of prompt engineering within a team.
- Strong organizational skills, prioritization, creativity and a hands-on mentality.
- Very good written and spoken German and English.
Benefits
- Remote-first: 100% remote working with maximum flexibility.
- Long-term perspective and opportunity to shape product and processes.
- Flat hierarchies and short decision paths.
- Supplementary health insurance and subsidy for the Wellhub health program.
- Employee discounts via FutureBens.
- Opportunities for continuous learning, personal development and active participation in company growth.